Terry BakerPresident & CEO
Terry Baker’s Session(s):
1:30 pm —
Programmatic job advertising is at the forefront of today’s talent revolution – one that will disrupt how organizations network, source, and hire. With only five percent of talent acquisition organizations onboard, programmatic technology is disrupting job advertising much like it did for the marketing world where today 95 percent of companies advertise this way.
In this dynamic fireside chat, Megan Conahan, EVP, Direct Agents and Terry Baker, CEO at PandoLogic, will demystify programmatic job advertising and how it works to enhance modern talent acquisition strategies. The presenters and attendees will explore how programmatic transformed the advertising industry and will transform the job advertising industry. Learn how programmatic goes beyond the deployment of ads to enable real-time, autonomous decision-making, and intelligence based on performance throughout the campaign, and gain insight into how programmatic job advertising, powered by innovation and automation, will grow significantly throughout 2021 and beyond.
Talent acquisition organizations often have reservations about programmatic because they feel they can’t trust the results compared to direct buys and job boards. But programmatic shouldn’t feel like a black box. Learn how transparency leads to quality results, not just quantity, and builds trust. If you’re looking to up your talent acquisition, join the programmatic revolution to find the right candidates at the right time for the right price and get back to your “human” mission.