Terry Baker

President & CEO

Baker brings more than 20 years of experience managing high growth companies to his role as CEO & president of PandoLogic. His career in online recruitment and online media has included helping companies reach critical mass and global coverage through business development, direct sales and channel development, M&A, marketing and product management. Before joining PandoLogic, he was the founder and CEO of Amped Market Place Inc., a strategic partner to online media companies that provides services to amplify traffic, audience and revenue. Earlier in his career, he held executive leadership roles at Adicio Inc., Advanced Recruiting Technology Inc. and Hire.com.
Baker is a founding member of the Board of Directors of the HR-XML International Consortium (now known as HR Open Standards) and was instrumental in its global expansion. A frequent speaker in the U.S. and internationally, he has presented at conferences hosted by NAA, OnRec, Editor & Publisher, Folio, ICMA and IAEWS. Baker holds an MBA in Marketing and a B.S. in Information Systems from San Diego State University.


Terry Baker’s Session(s)

1:30 pm —

Ripe for Disruption: The Programmatic Revolution

Programmatic job advertising is at the forefront of today’s talent revolution – one that will disrupt how organizations network, source, and hire. With only five percent of talent acquisition organizations onboard, programmatic technology is disrupting job advertising much like it did for the marketing world where today 95 percent of companies advertise this way.

In this dynamic fireside chat, Megan Conahan, EVP, Direct Agents and Terry Baker, CEO at PandoLogic, will demystify programmatic job advertising and how it works to enhance modern talent acquisition strategies. The presenters and attendees will explore how programmatic transformed the advertising industry and will transform the job advertising industry. Learn how programmatic goes beyond the deployment of ads to enable real-time, autonomous decision-making, and intelligence based on performance throughout the campaign, and gain insight into how programmatic job advertising, powered by innovation and automation, will grow significantly throughout 2021 and beyond.

Talent acquisition organizations often have reservations about programmatic because they feel they can’t trust the results compared to direct buys and job boards. But programmatic shouldn’t feel like a black box. Learn how transparency leads to quality results, not just quantity, and builds trust. If you’re looking to up your talent acquisition, join the programmatic revolution to find the right candidates at the right time for the right price and get back to your “human” mission.

Key Takeaways:

  • Gain insight into how programmatic job advertising powered by innovation and automation is disrupting talent acquisition.
  • Make a compelling business case for implementing a transparent programmatic job advertising program that leads to quality results and builds trust.
  • Outpace the competition with programmatic job advertising to engage more passive candidates and create more diverse workforces.

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