Karl Wierzbicki

Director of Marketing

Karl Wierzbicki is the Director of Marketing for InFlight, where he’s spent the last five years single-mindedly focused on improving the candidate experience and digital workplace for millions of people who use enterprise applications. He is a frequent presenter on candidate experience, UX, HR tech, and employer brand. When he’s not busy marketing InFlight, he’s helping InFlight’s customers take their employee experience to the next level.


Karl Wierzbicki’s Session(s)

9:15 am —

Treat Candidates like Customers

Everyone accepts the logic that “if you treat customers badly they won’t be customers for long,” so why do so many organizations tolerate a lackluster candidate experience? If candidates feel when they’re navigating a painful process instead of getting a frictionless, branded experience, they’re going to take their application elsewhere. In this thought leadership session we will share the story of how Piedmont Health took their candidate experience from “out-of-box” to “out of this world” enabling their brand and their jobs to stand out in the incredibly competitive market for health care professionals. Find out how Piedmont Health positioned themselves to source and hire hard to fill roles, such as nurses, physicians, and IT, faster and more cost effectively by providing a frictionless candidate journey from job ads to apply.

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