Madigan Cochran

Content Marketing Strategies - Talent Marketing
Capital One

Speaker details coming soon!

Capital One

Madigan Cochran’s Session(s)

1:45 pm —

The Content That Matters to Candidates in 2021

The more recruiting channels you have, the more recruitment marketing content you need. That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week. But what content matters most to attract and recruit your candidate personas, and how can you stand out through the digital noise in 2021? At TA Week, Rally Founder Lori Sylvia will lead a show-and-tell with the winners of the Best Content Marketing Program in the Rally Awards. Leading practitioners will share their winning approaches to recruitment marketing content and how you can use content to persuade talent along their candidate journey to choose you as their next employer.

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