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It wasn’t so long ago that buying something online was an ordeal. Finding products was easy enough but actually getting through the purchase was agonizing. It’s kind of like how looking for and applying to jobs feels to candidates today. The candidate experience is great for job discovery but when it’s time to transact/apply for the job, things take a turn and leave candidates with a negative impression. This session will share relevant lessons from ecommerce that will help TA teams dive into funnel analytics and optimization so they can drive down acquisition costs and improve candidate perceptions of their employer brand.