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In this action-packed session, Allison will share Baxter’s employer brand activation journey and what she learned along the way. She’ll share the tools she used for content creation, communication and training, and the tactics she utilized to influence, guide and get the work done. Allison will cover:
- Creating and leveraging different methods, channels and formats to teach others about employer brand
- Tips for generating excitement and adoption of your employer brand
- Red flags to watch out for, and what to do if you encounter certain obstacles
- How to get others involved with content creation, ideation, and brand expression
No matter if you are a team of one, or of many, you’ll walk away with something you can use—no matter where you are at with your employer brand activation journey.
