Derek Murphy-Johnson

Senior Manager, Talent Attraction
KinderCare Education

Derek Murphy-Johnson is the Senior Manager of Talent Attraction for KinderCare Education, managing the employer presence across all digital and social channels.

KinderCare Education

Derek Murphy-Johnson’s Session(s)

1:45 p.m. —

Case Study: Agile Social Recruiting to Deliver Engagement in Our Community for Candidates

When everything is upside down, the only option is adaptation. The pandemic put everyone in a terrible situation. In the past, we would all spend a lot of time formulating strategies and executing them over a few years. Which in hindsight sounds slightly insane. How could we count on knowing what would happen in two years? Especially in the world of social media? At the same time, we saw candidate attitudes changing and fast. So, we knew we needed to take a different approach. WE decided our best path forward would be to take lessons from our friends in tech and develop a more agile approach to our social marketing efforts. We implemented an agile methodology in our social recruiting and has it ever paid off. In this session, Derek and Tracey will take you through what an agile approach looks like, why it is the path forward and how you, too could start using agile to drive remarkable results for your employer brand.

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