Monica Kielawa

Global Employer Brand Advisor
Zebra Technologies Corporation

Monica Kielawa is currently the Global Employer Brand Advisor at Zebra Technologies where she is responsible for leading, developing and building creative and robust Employer Branding and Employee Value Proposition programming. She herself is proud to be part of Zebra Nation and continues to be a #changemaker. Prior to her role in Employer Brand, Monica lead the North America Early Careers Program where she was responsible for developing and branding Zebra’s robust University Relations programming to attract top intern talent. Monica also co-leads the Multi-Generational Inclusion Network – EDGE- focused on creating an environment where multigenerational employees feel empowered to act as changemakers at Zebra Technologies. In her free time, Monica mentors first generation students by guiding them into selecting their future universities, adapting to life on campus and positioning themselves for the workforce after graduation. She also volunteers and spreads awareness for Chiari Malformation #chiaristrong.

Zebra Technologies Corporation

Monica Kielawa’s Session(s):


12:30 p.m. —

Employer Branding & Recruitment in the Digital Age: Lessons Learned in Attracting Gen Z & University Recruiting

  • Employer Branding in the Digital Age – How can companies utilize digital branding to attract Early Career talent to their organizations. How did Zebra overcome social media strategies without being able to utilize new social media apps?
  • Connecting and Attracting the next generation – How did Zebra create and adjust recruitment and branding strategies to a generation who are connecting differently than other generations. How did Zebra tackle building a DEI employer branding strategy on campus without having a formalized EVP?
  • Zebra’s Five Year Early Careers Journey – Zebra is approaching four years since the Early Careers program has launched come learn more about what struggles occurred, how we overcame them, and tackle some big wins as we enter our fifth year.


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