Andréa Long

Head of Talent Engagement Strategy
Upstart

Andréa Long is a Bay Area native, UC Davis alumna, and entrepreneur. Andréa has worked on diversity & inclusion initiatives for top tech companies and has led the strategy and execution of programming for Employee Resource Groups. In further efforts to increase diversity and inclusion, she co-founded Our Collective, a community resource group that empowers Black and Latinx Employee Resource Group leaders. In 2012, Andréa founded Firewood Events (www.firewoodevents.com), an event and wedding planning company, and then in 2020, she co-founded Swag by Asayo (www.swagbyasayo.com), a swag and gifting company that features products from Black- and Latinx-owned small businesses. In all of her work, Andréa takes a people-first approach in order to be as inclusive as possible for people of all identities and backgrounds across the globe. When not working or running her businesses, you can find Andréa decorating and furnishing her new home, baking sweet treats, or hosting a game night with family and friends.
 

Upstart

Andréa Long’s Session(s)


2:15 p.m. —

Reaching Underrepresented Talent: How to Build Your Recruiting Events to be More Inclusive

Summary Points:

1. Building inclusive events starts with the date selection and the marketing.
2. Utilize the four learning styles to build an agenda that delivers content in a way that all learners understand.
3. Create content that is authentic and builds equity.

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