Steven Apostolidis

Senior Sales Engineer
Recruit Rooster

Steven Apostolidis is a Senior Sales Engineer at Recruit Rooster by DirectEmployers. Steven’s unending curiosity, desire to learn and tech-savvy ways are put to good use daily as he works to improve career site design, functionality, and performance for Recruit Rooster’s growing clientele. As a senior member of the sales engineering team, Steven develops bold recruitment marketing strategies that align with corporate hiring goals and attract and engage relevant job seekers. Steven is also responsible for monitoring traffic and analyzing the live results, and translating that data to customers in a manner that cuts through the jargon and allows for ease of understanding and data analysis. Steven guides customers with a keen eye for detail to focus on the essentials–attracting the right candidate for their open positions. Steven holds a Bachelor of Arts degree in Psychology and Spanish from Wabash College, and thanks to the pandemic, has added pizzaiolo skills to his list of talents. When he’s not improving career site design and performance simultaneously, you can find Steven spending time with his wife and daughter, researching the tech trends, dabbling in photography, or buying a watch or two to supplement his growing collection.

Recruit Rooster

Steven Apostolidis’s Session(s)


8:45 a.m. —

Keynote: Storytelling through Video: How AHA Captured their Culture for Value-based Recruitment Pre & Post-Pandemic

When you think about the American Heart Association, you might imagine a fundraising company, when in reality, it’s a full-blown multifaceted corporate organization. Even with a great career site, one roadblock that the American Heart Association continued to run up against was the misconception that their jobs were centered around volunteer or fundraising positions. This ultimately impacted their ability to reach the technology and business-focused job seekers they were hoping to attract. With the help of Recruit Rooster, the American Heart Association was able to bring their career site up to speed with their corporate goals and focus their recruitment on values-based topics. While the film crew’s initial visit was before the pandemic, they were still able to adapt the content to fit COVID hiring initiatives. The final career site not only included authentic imagery and heartwarming employee testimonials, but also bold statements that spoke to the heart of what the American Heart Association employees are all about.

Join the AHA and Recruit Rooster’s Creative Director, Drew Palmer, as they take you through the American Heart Association’s improved recruitment solution.

Recruit Rooster’s Director of Sales Engineering, Seth Flater, will cap off the segment by showing how his team is helping other organizations align their employer brand and recruitment marketing to foster a diverse and inclusive workforce. Learn how they have assisted employers in digitizing their D&I efforts and illustrating inclusivity in their workplaces with custom imagery, employee testimonials, and more to paint a picture of equity and belonging.


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