Allison Kruse

Head of Global Employer Brand

Allison is currently the Head of Global Employer Brand at Baxter. She designs and implements global initiatives that help improve employee engagement and attract, recruit and retain talented people. As a strategist, she leverages her 16+ years of experience in recruiting, social media, branding and marketing to bring Baxter’s employer brand to life—and says she absolutely loves her job. Before joining Baxter, Allison was the Director of Content and Social Media at Kforce, where she was responsible for developing, executing and evolving Kforce’s content, social media, employee advocacy, corporate branding, and employer branding strategies. Outside of work, Allison loves spending time with her husband Rich and her friends and family, training her dog Pacer, being outdoors and traveling abroad.


Allison Kruse’s Session(s)

2:30 p.m. —

Fill the Minds. Win the Hearts. Equip the Hands: Tactical Advice for Employer Brand Activation

In this action-packed session, Allison will share Baxter’s employer brand activation journey and what she learned along the way. She’ll share the tools she used for content creation, communication and training, and the tactics she utilized to influence, guide and get the work done. Allison will cover:

  • Creating and leveraging different methods, channels and formats to teach others about employer brand
  • Tips for generating excitement and adoption of your employer brand
  • Red flags to watch out for, and what to do if you encounter certain obstacles
  • How to get others involved with content creation, ideation, and brand expression

No matter if you are a team of one, or of many, you’ll walk away with something you can use—no matter where you are at with your employer brand activation journey.

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