Speaker Info

As Baxter's global employer branding & recruitment marketing leader, Allison enjoys being a part of one of the world's most innovative healthcare companies. With 14+ years of experience, she's led global initiatives to enhance employer brand, recruitment marketing strategy, and equip brand ambassadors by following her favorite work-related mantra: “Fill the Minds. Equip the Hands. Win the Hearts.”

She is proud of the data-driven EVP that touches every point of the employee lifecycle, making it the first of its kind in Baxter's 90+ year history. This EVP has allowed her team to attract and retain top talent, and the integrated media strategy & careers site have received international recognition.

In her free time, Allison loves to travel, scuba dive, explore the outdoors, volunteer at an animal shelter, and work hard in a fulfilling career that brings both joy and meaning to her life.

Allison Kruse’s Session(s)

2:30 p.m. —

Fill the Minds. Win the Hearts. Equip the Hands: Tactical Advice for Employer Brand Activation

In this action-packed session, Allison will share Baxter’s employer brand activation journey and what she learned along the way. She’ll share the tools she used for content creation, communication and training, and the tactics she utilized to influence, guide and get the work done. Allison will cover:

Creating and leveraging different methods, channels and formats to teach others about employer brand
Tips for generating excitement and adoption of your employer brand
Red flags to watch out for, and what to do if you encounter certain obstacles
How to get others involved with content creation, ideation, and brand expression

No matter if you are a team of one, or of many, you’ll walk away with something you can use—no matter where you are at with your employer brand activation journey.