Tracey Parsons

At every intersection of the talent revolution, Tracey seized opportunities to push innovation and be the change agent. Tracey is President at Parsons Strategic Consulting, a consultancy at the intersection of employer brand, recruitment marketing and systems to create delight for talent and brands. Tracey has extensive experience in talent strategy, social recruiting and marketing, thought leadership, brand development and consulting at companies like SmashFly, TMP Worldwide, and her own startup, CredHive. She’s also been a contributing writer at SmashFly, her own blog, Work it Daily, and Social Media Explorer.

Tracey Parsons’s Session(s)

11:15 a.m.–11:45 a.m. PT —

Thought Leader Session: From InMail to Influence: How Creators Are Redefining Recruiting

For years, recruiting has relied on cold outreach and career site clicks to capture attention. But today’s candidates—especially the passive ones you most want—aren’t refreshing job boards or responding to yet another InMail. They’re scrolling, swiping, and following voices they trust.

This session will explore how creators and micro-influencers are reshaping the talent attraction landscape, moving recruiting from transactional outreach to authentic discovery. You’ll learn why candidates engage more deeply with trusted voices than branded messages, and how this shift is producing 3x more engagement and dramatically higher conversion rates.

We won’t talk theory—we’ll unpack what’s working now, why influence beats interruption, and how you can start rethinking your funnel to meet talent where they already are.

Learning Objectives: 

• Understand the shift from search to discovery: Learn why traditional job boards and InMails are losing effectiveness—and how creators are filling the gap.
• Decode candidate trust signals:  Explore why job seekers engage first with influencer-driven content.
• Apply practical next steps: Walk away with actionable strategies to test creator-led recruiting in your own organization, no matter your budget or industry.