Speaker Info | Talent Acquisition Week

Dwane Lay leads GBS Worldwide’s Experience, Systems & Agentic Design practice, designing processes and maximizing technology investments for talent acquisition teams. He combines AI with process and design thinking to fix how talent systems function, not how they look on paper.

Dwane is known for turning complex technology into practical, people-centered solutions that produce measurable results. Grounded in Lean Six Sigma and real-world execution, his approach cuts through hype and stays focused on what works. Author of Lean HR and a featured keynote speaker at global talent and technology conferences, Dwane brings practical frameworks that organizations can implement immediately.

Born and raised in St. Louis, MO, Dwane works with his wife Crystal (CEO, GBS). Their blended family includes two daughters, two sons, two sons-in-law, and three grandchildren. Outside of GBS, he is an Adjunct Professor of International Business at Maryville University and has served in numerous volunteer roles with the Special School District of St. Louis.

Dwane Lay’s Session(s)

10:30 a.m. —

SRSC

10:00 a.m.–12:00 p.m. PT —

Workshop G: How to Execute a Modern Employer Brand Strategy

Most employer brand strategies get lost in the noise. This workshop reframes execution through the GBS Frameworks Ecosystem, showing how four proprietary models connect to deliver measurable outcomes.

In this interactrive workshop, we’ll explore how the Brand × System (BxS)™ reduces decision noise through clearer signals, how EBx™ ties brand experience directly to revenue, how the Decision Engine™ powers fairer, faster talent choices, and how the Employer Brand Engine™ operationalizes EVP into scalable hiring behaviors. Using award-winning client examples, participants will see how these four frameworks work together to move from surface-level branding to a structured, psychology-backed execution program that drives results.