Matt Adam

Driven by a desire to help organizations find great talent, Matt has spent the last three decades working to improve the candidate experience and help companies win their fair share of top talent.  

He is well known throughout the industry and is a sought after featured keynote speaker for various organizations including SHRM, CUPA, AAPPR and NAHCR, sharing his expertise on a variety of topics.

Matt grew up in a small town in Kansas. He went to Boston and graduated with a Marketing Degree from Boston College. He now resides in Cincinnati, Ohio with his wife and two children.

Matt Adam’s Session(s)

12:45 p.m.–1:15 p.m. PT —

Thought Leader Session: From Promise to Platform: Building a Brand-Driven EVP & Career Experience

In today’s competitive talent market, a strong employer brand and Employee Value Proposition (EVP) are critical to attracting and retaining top candidates. This session explores how your career site can serve as a powerful platform to activate your EVP and deliver an authentic candidate experience. Through expert insights and practical strategies, we’ll discuss common pitfalls, measurement tactics, and actionable steps to align brand, EVP, and digital presence for maximum impact.

By the end of the session attendees will be able to:

1. Understand how an authentic employer brand and EVP can differentiate in tight talent markets.
2. Recognize the key components of a career site that reflects and activates your EVP.
3. Outline three actionable next steps to align brand, EVP and digital experience (career site) within their organization.