Jenny Cotie Kangas ("JCK")
VP of InnovationGBS Worldwide
Jenny (JCK) Cotie Kangas, currently VP of Innovation at GBS Worldwide, focuses on turning complex HR and talent challenges into clear, actionable solutions that scale. She formerly served as the Director of Talent Acquisition, Employer Branding and Awareness at PandoLogic. In 2020, an accident gave her the gift of a beginner’s mindset. She had to relearn everything – how to talk, to how to walk, and how the world worked. Without the guardrails gleaned from her past experiences, she could connect the dots in ways other people couldn't. This newfound perspective has helped her become a powerful force for change in the world. Jenny is passionate about helping people Get Work, Right. The only way to solve the hardest of problems is by choosing to begin.
10:00 a.m.–12:00 p.m. PT —
Most employer brand strategies get lost in the noise. This workshop reframes execution through the GBS Frameworks Ecosystem, showing how four proprietary models connect to deliver measurable outcomes.
In this interactrive workshop, we’ll explore how the Brand × System (BxS)™ reduces decision noise through clearer signals, how EBx™ ties brand experience directly to revenue, how the Decision Engine™ powers fairer, faster talent choices, and how the Employer Brand Engine™ operationalizes EVP into scalable hiring behaviors. Using award-winning client examples, participants will see how these four frameworks work together to move from surface-level branding to a structured, psychology-backed execution program that drives results.