Speaker Info | Talent Acquisition Week

Kenzie Snowdon is a Lead Talent Sourcer at Expedia Group. specializing in data-driven sourcing strategies, employer branding, and technology-driven talent solutions. With over 8 years in technical recruiting, talent strategy, operational enablement, and a past life in the non-profit space, she helps organizations simplify sourcing, scale inclusive pipelines, and deliver measurable impact.

Kenzie Snowdon’s Session(s)

10:30 a.m.–11:10 a.m. PT —

Tips for Building an Ideal Candidate Persona

Hiring success begins with a well-crafted candidate persona—but most teams either skip the step or build ones that never get used. In this session, Kenzie will show you how to develop personas that are practical, data-driven, and can be scaled to support long term pipelining or volume hiring goals.

In this session, Kenzie will cover:

What makes an effective candidate persona—and what to leave out.
Use data and market insights (plus AI) to create personas that reflect reality.
Build inclusive criteria that avoid bias and expand pipelines.
Leverage personas to manage challenging stakeholders and set clearer expectations.
Why they are helpful tool for sourcing, recruiting, and employer branding teams.
Repurpose and scale personas across multiple roles to save time and improve consistency.