Speaker Info | Talent Acquisition Week

Kristi Jones is a senior talent acquisition executive with more than 20 years of experience transforming recruiting organizations and building high-performing teams across healthcare, insurance, and corporate environments. She currently serves as the Vice President of Talent Attraction & Selection for Great Expressions Dental Centers (GEDC), a multi-specialty dental service organization spanning nine states and more than 230 practices.

Kristi is known for designing scalable, data-driven recruiting infrastructures that accelerate hiring, strengthen employer brand, and improve quality of hire. At GEDC, she rebuilt the talent acquisition function, launched a new careers site, and implemented standardized workflows and KPIs that increased organic dentist applicants and significantly reduced time-to-select and time-to-start.

Throughout her career—including leadership roles at Health IQ, Spring Venture Group, and H&R Block—Kristi has driven large-scale hiring initiatives, built campus programs and clinician pipelines, modernized sourcing strategy, and introduced advanced analytics to improve recruiting performance and visibility.

Kristi has also served in multiple SHRM leadership roles, including State Director for Missouri SHRM, and was a TeamKC Board Advisor.

Kristi Jones’s Session(s)

12:45 p.m.–1:15 p.m. PT —

Thought Leader Session: From Promise to Platform: Building a Brand-Driven EVP & Career Experience

In today’s competitive talent market, a strong employer brand and Employee Value Proposition (EVP) are critical to attracting and retaining top candidates. This session explores how your career site can serve as a powerful platform to activate your EVP and deliver an authentic candidate experience. Through expert insights and practical strategies, we’ll discuss common pitfalls, measurement tactics, and actionable steps to align brand, EVP, and digital presence for maximum impact.

By the end of the session attendees will be able to:

Understand how an authentic employer brand and EVP can differentiate in tight talent markets.
Recognize the key components of a career site that reflects and activates your EVP.
Outline three actionable next steps to align brand, EVP and digital experience (career site) within their organization.