Speaker Info | Talent Acquisition Week

With 14+ years of experience, she's led global initiatives to enhance employer brand, recruitment marketing strategy, and equip brand ambassadors by following her favorite work-related mantra: “Fill the Minds. Equip the Hands. Win the Hearts.”

She is proud of the data-driven EVP that touches every point of the employee lifecycle, making it the first of its kind in Baxter's 90+ year history. This EVP has allowed her team to attract and retain top talent, and the integrated media strategy and careers site have received international recognition.

In her free time, Allison loves to travel, scuba dive, explore the outdoors, volunteer at an animal shelter, and work hard in a fulfilling career that brings both joy and meaning to her life.

Allison Kruse’s Session(s)

1:20 p.m.–2:00 p.m. PT —

Strategies for Content Creation

Join Allison and Tim for a practical and insightful session focused on maximizing your employer branding content creation. She'll share:

Actionable tips for using AI to streamline your workflow
Strategies for creating content at scale without sacrificing quality
Best practices for enabling local teams to produce personalized, on-brand content that resonates with candidates

Whether you're just getting started with AI or looking to scale personalized content across markets, this session will offer tools and tactics you can put to use right away.

2:05 p.m.–2:45 p.m. PT —

People Brand Collective Listening Session

Join us for a 30-minute conversation in which you help shape the future of a new professional association that is dedicated to employer branding, recruitment marketing and internal communications.

This intimate listening session brings together employer brand, recruitment marketing and employee comms professionals to voice challenges, share insights, and help co-create what’s next.

Sip, share, and connect with fellow practitioners over wine or mimosas as we explore:

What you think an inclusive People Brand Collective / People Experience Association should look and feel like
How certification could help legitimize your work—and what kind of certification would actually matter to you
What types of global learning topics or knowledge-sharing moments would really support your growth
What you need from a learning space, a network, or a professional home to feel supported and connected

This interactive discussion is held during the Afternoon Networking Break —but the conversation happens privately in the Mission Ballroom.

Come help shape a global, inclusive, and practitioner-centered community focused on elevating the impact of people brand and people experience work.