Kevin Grossman
VP, ResearchCandE Benchmark Research
Kevin W. Grossman is the VP of Benchmark Research at Survale, responsible for candidate and employee experience benchmark research. Since 2011, the CandE Benchmark Research & Awards Program has focused on the elevation and promotion of a quality candidate experience, and has worked with over 2,000 employers and surveyed nearly two million candidates. In 2025, Survale acquired the CandEs from ERE Media; and in 2026, Survale will launch the EmployE Benchmark Research & Awards Program, based on the CandEs.
Kevin has more than 26 years of domain expertise in the human resource and talent acquisition industry and related technology marketplace. He’s been a prolific industry writer since 2004 and his first business book on career management, titled Tech Job Hunt Handbook, was released in December 2012, from Apress. His second book, titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance, was co-authored with Adela Schoolderman, a long-time TA professional, and released in 2022, by Kogan Page.
Kevin holds a B.A. in Psychology from San Jose State University, is an HCI certified Talent Acquisition Strategist (TAS) and Human Capital Strategist, and has learning certificates from eCornell on HR Analytics and Diversity and Inclusion. Kevin also writes regularly about positive parenting and personal leadership at GetOffTheGround, and he currently serves as a trustee on the Santa Cruz City Schools (SCCS) Board.
10:00 a.m.–12:00 p.m. PT —
It’s rough out there for job candidates, especially for salaried professionals and management/senior leadership candidates. Candidate resentment – the percentage of candidates who told us they wouldn’t engage a business and brand again due to a poor candidate experience – has never been higher globally.
However, there are employers that continue to deliver and sustain a quality candidate experience from pre-application to onboarding. Join Survale's Kevin Grossman, VP of Benchmark Research, as he shares best practices from the latest CandE Benchmark Research Program and how you can improve candidate experience today and tomorrow.
During this TA Week pre-conference workshop you'll learn:
What’s driving candidate resentment and why
The realities of AI in recruiting and hiring and the impact on candidate experience
What employers are doing to ensure consistent communication and feedback loops
How employers are ensuring a positive experience impact on their business and brand