Carrie is a Managing Partner for Hope Leigh Marketing Group, a Talent Attraction consultancy she co-founded after 20+ years as a practitioner. Prior to founding HLMG, Carrie built and lead award winning Talent Acquisition, Employer Brand, and Diversity programs in global Fortune companies such as AT&T, Samsung, American Airlines, and most recently with Dell Technologies.
Carrie is a sought after speaker in the space who is globally recognized for her work, particularly as a pioneer of the Employer Brand frontier. Carrie possesses an MBA in Human Resource Management and received her SPHR in 2007. She was a founding national board member serving as the Chief Marketing Officer for AT&T’s second largest and fastest growing affinity group and also served on the Board for DirectEmployers for many years. Additionally, she's served on many advisory boards such as HR.Com's Employer Brand Committee, HR Tech Connect Summit and served on a job seeker focused steering committee for the HR Policy Association.
Carrie Corbin’s Session(s)
3:00 p.m.–5:00 p.m. PT —
How to tell your Recruitment Story When You Don’t Have a Clear EVP
Many talent teams are being asked to deliver recruitment marketing and employer brand without the luxury of a defined EVP, a creative partner, or even a spare hour in the day. Yet candidates still expect clear, consistent, and authentic messaging that answers the real question: What’s in it for me to work here?
In this workshop, you’ll learn how to uncover the real narrative behind your employee experience, translate that insight into WIIFM-driven storytelling, and understand how it should show up across job ads, career sites, social, employer profiles, and internal comms.
This is not an exercise in wordsmithing or building a perfect EVP. It’s about defining the work required to build credible recruitment storytelling, understanding where teams go wrong, and creating a clear path forward based on lived employee experience, not opinions.
You’ll leave with a practical framework, a business case for doing this work the right way, and clarity on what to tackle now versus what can wait. No jargon. No brand overhaul required. Canva optional.
9:15 a.m.–10:00 a.m. PT —
Explore how leading organizations are turning talent attraction and employee experience strategies from vision into action. This panel uncovers practical insights on modern employer branding, engaging employee experiences, and innovative approaches that help attract, retain, and inspire top talent.
