Bryan Chaney

Founder
People Brand Collective

Bryan Chaney is a global talent sourcing and attraction strategist. He’s worked at IBM, Twilio, Indeed, and recently led internal communications and talent brand at Crunchyroll. Bryan has worked in recruitment, technology, and marketing, providing him insights into the marketing of hiring, the importance of technology and the buying process that candidates make when applying for jobs.

He’s an international speaker and trainer on the topic of recruitment and talent branding and loves to travel. The Huffington Post once named him one of the Top 100 Most Social HR Experts on Twitter. That and Seven Bucks will get him a delicious cuppa coffee. Connect with him at http://about.me/BryanChaney.

People Brand Collective

Bryan Chaney’s Session(s)


10:30 a.m.–11:10 a.m. PT —

People Experience: Using Employee Stories to Align Expectations

Employee stories are one of the most powerful ways to connect culture, purpose, and brand. In this session, we’ll explore how organizations can strategically and tactically capture and share authentic experiences to drive business impact. You’ll learn how story-driven content can enhance employee engagement and recognition, while also strengthening retention by reinforcing a sense of belonging and pride. From a talent attraction perspective, we’ll examine how stories influence perception, build trust, and differentiate your employer brand in competitive markets.

On the tactical side, we’ll cover 

  • Questions to ask your employees as you're sourcing stories from across channels inside and outside the organization
  • Tips for encouraging participation, and frameworks for repurposing content across channels.
  • Building blocks for your employee value proposition, to reinforce cultural strengths, and demonstrate measurable outcomes to leaders. 

2:05 p.m.–2:45 p.m. PT —

People Brand Collective Listening Session

Join us for a 30-minute conversation in which you help shape the future of a new professional association that is dedicated to employer branding, recruitment marketing and internal communications.
This intimate listening session brings together employer brand, recruitment marketing and employee comms professionals to voice challenges, share insights, and help co-create what’s next.

Sip, share, and connect with fellow practitioners over wine or mimosas as we explore:

  • What you think an inclusive People Brand Collective / People Experience Association should look and feel like

  • How certification could help legitimize your work—and what kind of certification would actually matter to you

  • What types of global learning topics or knowledge-sharing moments would really support your growth

  • What you need from a learning space, a network, or a professional home to feel supported and connected

This interactive discussion is held during the Afternoon Networking Break —but the conversation happens privately in the Mission Ballroom.

Come help shape a global, inclusive, and practitioner-centered community focused on elevating the impact of people brand and people experience work.


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