Kevin Grossman

VP, Research
CandE Benchmark Research

Kevin W. Grossman is now the VP of Research at ERE Media responsible for talent acquisition and candidate experience research. Formerly President of Talent Board and the Candidate Experience Awards, the CandE Benchmark Research Program has merged with ERE Media. The CandEs as they’re known is first research organization focused on the elevation and promotion of a quality candidate experience. Kevin has over 25 years of domain expertise in the human resource and talent acquisition industry and related technology marketplace.  He’s been a prolific industry writer since 2004 and his first business book on career management titled Tech Job Hunt Handbook was released in December 2012 from Apress. His second book titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance was released in 2022 by Kogan Page. Kevin holds a B.A. in Psychology from San Jose State University, is an HCI certified Talent Acquisition Strategist (TAS) and Human Capital Strategist and has learning certificates from eCornell on HR Analytics and Diversity and Inclusion. Kevin also writes regularly about positive parenting and personal leadership at GetOffTheGround, and he now
serves on his local Santa Cruz City Schools (SCCS) Board.

CandE Benchmark Research

Kevin Grossman’s Session(s)


11:10 a.m.–11:45 a.m. PST —

How to Build a Future-Proof Hybrid Candidate Experience

Over the past year, employers have been plagued with frenetic hiring and employees quitting. Recruiters are getting stressed out since recruiting, hiring, and retention strategies are all over the place. As a result, candidate resentment is continuing to grow. Talent Board Candidate Experience research shows that sustaining a quality candidate experience is difficult for companies big or small -- sought-after candidates are demanding more flexibility of how and where they work. Despite the continuing changes in this post-pandemic world, the building blocks of a quality recruiting process and candidate experience remain unchanged. Ensuring the delivery of consistent communication and feedback loops are critical in today’s competitive landscape.

We control the candidate experience dials through the technologies we use, the processes we run, the timeliness of the communications we send to candidates, and the recruiter requisition load. We see how improving these aspects positively impacts brand affinity, referrals, and the business bottom line every year. This shows that a hybrid candidate experience is your future-proof competitive advantage.

During this informative session, Talent Board and the Candidate Experience (CandE) Awards President, Kevin Grossman, will share insights from their candidate experience benchmark research and teach you how:

  • Employers can improve all communication and feedback loops throughout the recruiting and hiring process
  • HR and recruiting technologies are empowering employers to provide better candidate and employee experiences
  • Candidates will take their brand alliance, product purchases, and relationships elsewhere when they have poor experiences – and how they’ll increase it when it’s great

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