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For years, recruitment marketeers and employment branders have struggled with the fuzziness of the traditional "Employer Value Proposition" (EVP) model.  The measurement of effectiveness has been, at best, muddy as the outputs of EVP work have largely been focused on the employer, not the worker. However, in recent years a more effective shift in EVP development to include Person-Environment (P-E) alignment has emerged. Using grounded research and "real world" examples, participants of this session will learn: 

    • What constitutes Person-Environment alignment between Organizations and Workers (and why it matters!)
    • What a P-E Aligned EVP looks like and how to build it
    • How to embed and activate your EVP
    • Updated metrics needed to measure EVP effectiveness