The Bottom Line of Employer Branding

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Building and maintaining relationships with candidates and employees requires constant attention, resources, and investment. Just like consumer branding and marketing, you have to attract, maintain, and build ambassadors for your brand. In an era where candidates have access to an exceptional amount of information and opportunities for employment, it’s more important than ever to show the value, cost savings, and bottom-line impact of branding and marketing the entirety of the employment experience.

In this session, Susan will take you through four top-line examples of the cost impact of employer brand so you can demonstrate to your leaders the importance of your work.