Drew PalmerCreative Director
Drew Palmer is the Creative Director for Recruit Rooster. In his role, he creates and executes annual marketing plans, including blog and social media posts, sales campaigns, marketing commercials, webinars, and monthly newsletters. In addition, he leads the Creative Team to collaborate with a diverse client base during initial and final consultations, from filming and editing to production of final products.
His creative eye and passion for videography and travel allow him to assist a wide variety of companies in looking their best through employer branding efforts. Coming to the DirectEmployers family of brands straight out of college, Drew previously held a Digital Design Coordinator position, assisting with the implementation and design process for DirectEmployers Member microsites. Drew has participated in numerous public speaking engagements over the years, and his videography work has received various honors including a Muse Award, Communicator Award, and Davy Award.
In his personal time, he enjoys all things outdoors including cycling and mountain biking, hiking, and of course spending time with his family. He is also a board member of the LC Collective, a group of young leaders passionate about land and water conservation in his home of Leelanau County, Michigan.
1:05 –1:35 PM PDT —
Many sources tout the power of video over written content, citing video as 1,200% more successful than other types of content. They not only allow content to be consumed quicker but also allow employers to showcase their employer brand and candidate experience in a meaningful way. However, many organizations struggle with the challenges and complexities of storytelling, as well as capturing and editing video content — but times are changing!
Reimagine how your TA team can produce videos, all without the fancy equipment and added expenses. Join Recruit Rooster’s Heather Hoffman, Drew Palmer and Ruth Toombs to explore how companies are simplifying the video-making process. You’ll learn how to create employee testimonials and culture highlight videos for your career ecosystem that further supplements recruitment marketing efforts and drives real, proven results.