Farrah EkerothAmericas Employer Brand Leader
Farrah is an award-winning Employer Brand leader with 10+ years of experience in the marketing and talent attraction space. Having previously led EY’s UK and EMEIA employer brand teams, Farrah now leads their Americas Employer Brand team from Seattle. Outside of her core role, Farrah is just as passionate about DE&I and has previously led EY’s Women’s Network in the UK to accelerate gender parity at EY and beyond.
2:20 –3:00 PM PDT —
Candidate personas need to be based on actual data, not assumptions. Research should account for current employees, any major stakeholders in the hiring process and candidates. Creating a good candidate persona describes the target candidate’s background and work experience, their motivations, personality traits, and career goals.
Join us for this engaging and insghtful panel discussion with leaders in EB to identify tips and examples to successfully creating talent personas to drive your recrimtent marketing strategy.