Heather Hoffman

Chief Operating Officer
Recruit Rooster

Heather Hoffman is the Chief Operating Officer at Recruit Rooster, a wholly-owned subsidiary of DirectEmployers Association. With enthusiasm, honesty, and 15+ years of experience in talent acquisition, Heather leads the Recruit Rooster team of creatives, recruiters, data analysts, and marketers aimed at helping employers establish a prominent web presence to appeal to targeted and specialized job seekers. Through innovative technology, engaging video and real-life photos, recruitment marketing, and creative solutions help DirectEmployers 1000 Members further establish and expand their recruitment marketing efforts.

Prior to her role at Recruit Rooster, Heather was the VP of Digital Strategy at DirectEmployers Association. Hoffman’s previous talent acquisition experience includes in-depth experiences revolved around entrepreneurship, management, and outsourced hiring. With varying work experience, her career path has equipped her to understand the challenges employers face and provide better solutions to assist with online recruitment and talent acquisition obstacles.

Heather is passionate about helping employers create a recruitment marketing strategy that illustrates their brand and helps attract the right candidates for the job. She is dedicated to continuing to provide superior customer services, product quality, and creative innovation in which DirectEmployers is recognized. Heather holds a Bachelor of Science degree in Consumer and Family Sciences from Purdue University. 

Outside of the office, Heather can be found spending time with her family, which includes her husband, son, and daughter.

Recruit Rooster

Heather Hoffman’s Session(s)

1:05 –1:35 PM PDT —

Attract, Engage, & Nurture Top-Tier Job Seekers with the Power of Video

Many sources tout the power of video over written content, citing video as 1,200% more successful than other types of content. They not only allow content to be consumed quicker but also allow employers to showcase their employer brand and candidate experience in a meaningful way. However, many organizations struggle with the challenges and complexities of storytelling, as well as capturing and editing video content — but times are changing! 

Reimagine how your TA team can produce videos, all without the fancy equipment and added expenses. Join Recruit Rooster’s Heather Hoffman, Drew Palmer and Ruth Toombs to explore how companies are simplifying the video-making process. You’ll learn how to create employee testimonials and culture highlight videos for your career ecosystem that further supplements recruitment marketing efforts and drives real, proven results.

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