William Leitch

Employment Marketing Specialist

William has passion for people and has taken their marketing career into the world of employer branding and recruitment marketing. Starting out in digital marketing and graphic design, William became interested in understanding how color, content, and language can most strategically target and attract audiences for events, products, social change, and more. Over the years, William grew passionate about the intersection of life and work, which is how they landed in the employer brand space. With an eagerness to excel at social media, reach new audiences, try new things (and have fun while doing it), William has developed a strong foundational understanding of the evolution of social media and digital marketing and is excited to share their knowledge with others.


William Leitch’s Session(s)

10:00 –10:30 AM PDT —

The Recruiting Network Effect: Leveraging Organic Social Media for Talent Acquisition

Many organizations are overlooking the value that an organic social media recruiting strategy can bring talent acquisition teams. While it may not be your area of expertise, the truth is that 86% of job seekers use social media in their job search. Are you ready to unlock the recruiting network effect to reach more, quality candidates?

Join this session to learn how you can activate your most influential recruiting resources–your employer brand and employee networks–to create a recruiting engine that keeps candidates interested, and your talent funnel full, including:

  • Which social media networks candidates are finding jobs on in 2023
  • How organic job posts work together with your paid job ad strategy to boost your recruiting reach
  • What results talent acquisition leaders are seeing by automating their employer brand ambassador programs

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