Allison Kruse

Senior Director, People Brand & Talent Attraction
Marriott

With 14+ years of experience, she's led global initiatives to enhance employer brand, recruitment marketing strategy, and equip brand ambassadors by following her favorite work-related mantra: “Fill the Minds. Equip the Hands. Win the Hearts.”

She is proud of the data-driven EVP that touches every point of the employee lifecycle, making it the first of its kind in Baxter's 90+ year history. This EVP has allowed her team to attract and retain top talent, and the integrated media strategy and careers site have received international recognition.

In her free time, Allison loves to travel, scuba dive, explore the outdoors, volunteer at an animal shelter, and work hard in a fulfilling career that brings both joy and meaning to her life.

Marriott

Allison Kruse’s Session(s)


10:00 –10:30 AM PDT —

Recruiter Enablement that Actually Enables

If one of your responsibilities is enabling talent acquisition to activate your EVP, you won’t want to miss this session. Allison will share her perspective and lessons learned for equipping brand ambassadors to create and share personalized, data-driven content—in a way that is sustainable and scalable. You’ll walk away with practical tips that will amplify your impact as an employer brand practitioner.


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