Kevin Grossman

VP, Research
CandE Benchmark Research

Kevin W. Grossman is now the VP of Research at ERE Media responsible for talent acquisition and candidate experience research. Formerly President of Talent Board and the Candidate Experience Awards, the CandE Benchmark Research Program has merged with ERE Media. The CandEs as they’re known is first research organization focused on the elevation and promotion of a quality candidate experience. Kevin has over 25 years of domain expertise in the human resource and talent acquisition industry and related technology marketplace.  He’s been a prolific industry writer since 2004 and his first business book on career management titled Tech Job Hunt Handbook was released in December 2012 from Apress. His second book titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance was released in 2022 by Kogan Page. Kevin holds a B.A. in Psychology from San Jose State University, is an HCI certified Talent Acquisition Strategist (TAS) and Human Capital Strategist and has learning certificates from eCornell on HR Analytics and Diversity and Inclusion. Kevin also writes regularly about positive parenting and personal leadership at GetOffTheGround, and he now
serves on his local Santa Cruz City Schools (SCCS) Board.

CandE Benchmark Research

Kevin Grossman’s Session(s)

9:00 –9:15 AM PDT —

Day 5 Opening Remarks

12:30 –1:00 PM PDT —

Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance

Talent acquisition is more than just recruiting and hiring. It's also about how positive or negative job candidates feel about their recruiting experience and ultimately how they perceive the business and the brand. For those who aren't hired, which is most for any given job, it's the difference between candidates applying again or not, referring others or not, being a brand advocate or not, and for consumer-based businesses, being a customer or not. 

Excelling at recruitment and helping the business thrive in a post-Covid world means delivering a stellar candidate experience. During this informative TA week session, Talent Board president Kevin W. Grossman and Edwards Lifesciences TA manager Adela Schoolderman will share insights and best practices from their candidate experience book as well as current CandE benchmark research data on the benefits of improving the recruiting process and candidate experience. 

Key takeaways include:

  • What talent acquisition teams can do to improve candidate communication and feedback loops throughout the recruiting cycle

  • How sustaining candidate experience improvements year after year can ensure your employer brand equity pays out in referrals and revenue

  • How improving TA processes and optimizing recruiting tech stacks ultimately drive business performance

1:50 –2:30 PM PDT —

Panel Discussion: Analytics that Matter to Better Position TA

Talent acquisition should be viewed as more than an investment — it’s a revenue generator. Join us for this session to learn how to leverage strategic talent acquisition partnerships and utilize data analytics to demonstrate the value of TA.

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