Kevin Grossman
VP, ResearchCandE Benchmark Research
Kevin W. Grossman is the VP of Benchmark Research at Survale, responsible for candidate and employee experience benchmark research. Since 2011, the CandE Benchmark Research & Awards Program has focused on the elevation and promotion of a quality candidate experience, and has worked with over 2,000 employers and surveyed nearly two million candidates. In 2025, Survale acquired the CandEs from ERE Media; and in 2026, Survale will launch the EmployE Benchmark Research & Awards Program, based on the CandEs.
Kevin has more than 26 years of domain expertise in the human resource and talent acquisition industry and related technology marketplace. He’s been a prolific industry writer since 2004 and his first business book on career management, titled Tech Job Hunt Handbook, was released in December 2012, from Apress. His second book, titled Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance, was co-authored with Adela Schoolderman, a long-time TA professional, and released in 2022, by Kogan Page.
Kevin holds a B.A. in Psychology from San Jose State University, is an HCI certified Talent Acquisition Strategist (TAS) and Human Capital Strategist, and has learning certificates from eCornell on HR Analytics and Diversity and Inclusion. Kevin also writes regularly about positive parenting and personal leadership at GetOffTheGround, and he currently serves as a trustee on the Santa Cruz City Schools (SCCS) Board.
9:00 –9:15 AM PDT —
12:30 –1:00 PM PDT —
Talent acquisition is more than just recruiting and hiring. It's also about how positive or negative job candidates feel about their recruiting experience and ultimately how they perceive the business and the brand. For those who aren't hired, which is most for any given job, it's the difference between candidates applying again or not, referring others or not, being a brand advocate or not, and for consumer-based businesses, being a customer or not.
Excelling at recruitment and helping the business thrive in a post-Covid world means delivering a stellar candidate experience. During this informative TA week session, Talent Board president Kevin W. Grossman and Edwards Lifesciences TA manager Adela Schoolderman will share insights and best practices from their candidate experience book as well as current CandE benchmark research data on the benefits of improving the recruiting process and candidate experience.
Key takeaways include:
What talent acquisition teams can do to improve candidate communication and feedback loops throughout the recruiting cycle
How sustaining candidate experience improvements year after year can ensure your employer brand equity pays out in referrals and revenue
How improving TA processes and optimizing recruiting tech stacks ultimately drive business performance
1:50 –2:30 PM PDT —
Talent acquisition should be viewed as more than an investment — it’s a revenue generator. Join us for this session to learn how to leverage strategic talent acquisition partnerships and utilize data analytics to demonstrate the value of TA.