TA Masterclass Trainings

8:30–11:30 a.m. PDT Morning Session
EVP Masterclass

Employer Value Propositions (EVP) may not be the magic bullet that will attract an "unfair" or disproportionate share of workers, but that doesn't make it any less of a powerful tool for your talent attraction program. Appropriately developed, your EVP will create alignment between what individuals value and the values lived out in the work experience. When this alignment exists and flows through to your recruitment marketing, it makes it easier for prospective candidates to self-select into (or out of) your organization. It also helps reduce attrition while increasing productivity because who you say you are as an organization is congruent with how employees experience employment in your organization. So how do you get there? In this half-day class, walk through a proven EVP development process to help you build an actionable, aligned employer brand.

You'll learn the following:

• How to assess your readiness to create your employer brand in-house or if you need third-party help
• What you need to research and how to audit competitors to determine your strengths and their weaknesses
• How to engage key stakeholders to help in building out your EVP
• How to create the talking points your recruiting team will need to attract and engage needed talent (you don't need to attract EVERYONE, just the right ones)
• How and when to engage your workforce to amplify and elevate your EVP

Meet Your Trainer

Crystal Miller Lay
CEO & Chief Strategy Officer
GBS Worldwide

Crystal’s passion, extensive knowledge, and fresh insight has made her a sought-after writer, speaker, and reliable expert source for multiple media outlets including CBS, Fox News, Hanley-Wood, Mashable, Huffington Post, and ABC. She has an extensive network in HR Technology and Industry media. As an industry leader, she is recognized for expertise in employer branding, brand strategy and marketing, reputation marketing, creative content, and digital strategic solutions.

Her work in predictive recruitment marketing has helped numerous organizations refine and optimize their marketing spend as well as improve workforce retention through better hiring experiences. Her development of game-changing university marketing programs has been called “ground-breaking,” saving employers thousands of collective man-hours spent on college campuses, while strengthening relations with faculty. She has created brand, communication, digital, media, crisis PR, and B2B/B2C launch strategies for some of the biggest companies in the world.

12:00–3:00 p.m. PDT Afternoon Session
Building an Inclusive Employer Brand

In today's diverse and evolving workforce, building an inclusive employer brand has become essential for attracting and retaining top talent. It encompasses the values, culture, and commitment to diversity and inclusion that your organization stands for. This course aims to equip HR professionals, talent acquisition specialists, and employers with the knowledge and strategies needed to develop and enhance an inclusive employer brand.

Throughout the course, participants will:

• Learn to understand workforce goals and establish supportive action plans
• Learn how to align your employer brand with diversity and inclusion initiatives
• Delve into the intricacies of highlighting your inclusive workplace environment
• Explore the crucial role an inclusive employer brand plays in attracting a diverse pool of candidates and promoting a sense of belonging among employees
• Discover how to manage, evaluate, and evolve the inclusive employer brand

Meet Your Trainers

Dwane Lay
CXO
GBS Worldwide

Dwane Lay is the Chief Experience Officer for GBS Worldwide, a leading provider of HR case software. With over twenty years of HR and leadership experience, he oversees customer-facing projects, data analytics, and operations. His specialties include the application of Lean tools and techniques in HR, applying business technology to improve HR processes, and HR software implementation. He is the author of the book Lean HR and has been a featured keynote speaker at events around the world.

Dwane holds an MBA from Lindenwood University in St. Louis, MO, as well as having earned a Six Sigma Black Belt. Born and raised in St. Louis, he and his wife Crystal Miller Lay (CEO of GBS Worldwide) also spend time in Dallas, TX with their blended family of four kids and twin grandkids.

Jennifer Tharp
CSO
GBS Worldwide

Jenn has spent most of her professional career leading employment branding, recruitment marketing, and employment technology strategies for AT&T globally. Using technology and a keen focus on the candidate experience she evolved and elevated the attraction strategy and AT&T’s brand as a top technology employer. She has been a featured speaker at ERE, Bersin & Associates, GlassDoor, Indeed, and NACE. She has been featured in publications including The New York Post, The Wall Street Journal, and the Chicago Tribune, Good Morning America, Fox & Friends, and The White House.

Most of the time, you will find her somewhere between her home in Oklahoma and visiting her mom in California. She cheers for the University of Oklahoma, plays board games (really geeky ones), and does her best to be a good leader, friend, and wife.