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For frontline roles, the problem usually isn't the size of the budget. It's where it's going. When most of your spend sits with one or two job boards, you're competing for the same candidates as everyone else and missing the ones who never log in to look.
In this session, Reelist is joined by Zach Jensen, who leads Talent Acquisition at HRU Tech, to share real results from rebalancing recruitment spend toward social. Zach will walk through how social recruiting helped HRU Tech reach qualified, ready-to-work candidates beyond Indeed and LinkedIn.
Together they'll cover how to:
- Diversify spend away from a single dominant board, and measure what that shift actually returns
- Reach active and passive candidates who aren't searching on traditional job sites
- Drive quality applicants at the volume needed to fill difficult roles and geographies
- Use employer brand and social content to set expectations and improve applicant fit
Attendees will leave with a practical framework for adding social recruiting to an existing TA strategy, evaluating channel performance beyond clicks and impressions, and building pipelines that hold up for frontline roles, including those that are hardest to fill.
