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Recruitment marketing is often viewed as a function focused on promoting open roles. At Mutual of Omaha, it has evolved into a strategic lever that helps shape how talent perceives the organization and its future. By building cross-functional partnerships and demonstrating value over time, recruitment marketing became a trusted channel for communicating organizational momentum, from digital transformation to a new headquarters. This session shares how recruitment marketing can grow beyond content execution into a strategic function that strengthens employer brand credibility and supports long-term talent attraction.
In this session, you will learn how to:
- Evolve recruitment marketing from a content support function into a strategic business partner
- Build credibility and trust across teams to expand recruitment marketing’s influence
- Develop cross-functional partnerships with groups like IT, Social Impact, and Corporate Communications
- Align recruitment marketing efforts with broader business initiatives and organizational direction
- Using storytelling to signal stability, modernization, and future opportunity to our candidates
- Position your organization in a way that helps candidates understand not just the role, but where the company is going
Who should attend
The recruitment marketer or employer brand practitioner wanting an example of how to take their work to the next level when it comes to supporting organizational business goals
The TA or HR leader who is wanting to add a dedicated recruitment marketing or employer brand resource to their team and wants to learn how a role like this could support the business goals, providing evidence for justification of adding this valuable team member.
Sarah Osborne
Corporate Communications Manager – Employer Brand and Recruitment Marketing Mutual of Omaha
