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Six months after launching a refreshed Employer Value Proposition, the real test begins. What actually changed? What resonated with candidates and employees—and what needed adjusting?
At Ford, the refreshed EVP didn’t live only in messaging—it was brought to life through a completely redesigned global career site where candidates experience the employer brand and explore opportunities.
Join Kerry for a follow-up session that examines the real impact of an EVP refresh after launch. Using new data and insights gathered since the rollout, Kerry will share how the updated EVP influenced candidate engagement, career site performance, recruiter adoption, and internal alignment. You’ll hear what worked, what surprised the team, and how they continued to evolve the messaging based on market feedback.
This session offers a rare look at the post-launch phase of EVP work—where measurement, iteration, and internal adoption determine long-term success.
What you’ll learn
- How Ford implemented a governance model and global employer brand center of excellence to activate the EVP consistently
- What Ford learned about activating influencers and employee advocates to drive awareness
- How recruiter and sourcer enablement tools helped scale employer brand globally
