Video Stories That Work: Authentic Employer Storytelling

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Employees aren’t just participants — they’re the storytellers. This session explores how to harness authentic video content to showcase culture, highlight career experiences, and build a sense of community. Using real-world examples from campaigns like Baylor Scott & White Health's, learn best practices for creating employee-driven content that resonates with candidates, amplifies your employer brand, and drives engagement across channels.

Topics covered:

• Crafting authentic video stories that highlight culture and values
• Encouraging employees to participate while maintaining brand alignment
• Integrating employee-generated video into campaigns and social channels
• Measuring engagement and impact of video storytelling campaigns