Rachel Duran

Rachel Duran is an innovative employer brand and recruitment marketing leader with over a decade of diversified experience and dozens of industry accolades. Currently, Rachel is the Head of Global Employment Brand & Recruitment Marketing at Hewlett Packard Enterprise, where she leads an integrated team of in-house, agency, and RPO marketers to activate HPE's Employer Value Proposition (EVP) through strategic campaigns and candidate experience excellence.

Rachel Duran’s Session(s)

1:10 p.m.–2:00 p.m. PT —

Live Talent Talk: EVP vs. Reality: When Your Brand Promises Don’t Match the Candidate Experience 

Your employer value proposition sounds compelling. Your career site is polished. Your recruiters are aligned. But what happens when the lived candidate experience doesn’t match the brand story you’re telling?

In this candid closing panel, TA and employer branding leaders unpack the growing disconnect between EVP messaging and real-world hiring experiences. From delayed feedback and inconsistent interviews to technology overload and hiring manager misalignment, even strong brands can unintentionally erode trust during the recruiting process.

Panelists will explore:

• Why EVP breakdowns happen (and where they most commonly show up)
• How candidate experience impacts offer acceptance, referrals, and reputation
• The role of recruiters as brand stewards — and where they need better support
• Practical ways to audit, align, and recalibrate your EVP with operational reality
• How to create internal accountability so the promise matches the practice

Expect honest stories, lessons learned, and actionable insights to help ensure your brand isn’t just aspirational — it’s experiential.

Because in today’s transparent talent market, candidates don’t just hear your message. They experience it.