Kellie McCann

Kellie McCann is the Head of Recruitment Marketing at Radiology Partners. Previously, she served as the former Senior Talent Brand Manager at Robin Hood, where she led initiatives to showcase the organization’s mission-driven culture and attract top talent through authentic, engaging experiences. With expertise in employer branding, talent marketing, and candidate experience design, Kellie helped transform Robin Hood’s career site and recruitment touchpoints into compelling reflections of its values and impact. Passionate about storytelling and human-centered design, she creates strategies that connect with candidates, strengthen brand perception, and drive meaningful engagement across the talent journey.

Kellie McCann’s Session(s)

1:10 p.m.–2:00 p.m. PT —

Live Talent Talk: EVP vs. Reality: When Your Brand Promises Don’t Match the Candidate Experience 

Your employer value proposition sounds compelling. Your career site is polished. Your recruiters are aligned. But what happens when the lived candidate experience doesn’t match the brand story you’re telling?

In this candid closing panel, TA and employer branding leaders unpack the growing disconnect between EVP messaging and real-world hiring experiences. From delayed feedback and inconsistent interviews to technology overload and hiring manager misalignment, even strong brands can unintentionally erode trust during the recruiting process.

Panelists will explore:

• Why EVP breakdowns happen (and where they most commonly show up)
• How candidate experience impacts offer acceptance, referrals, and reputation
• The role of recruiters as brand stewards — and where they need better support
• Practical ways to audit, align, and recalibrate your EVP with operational reality
• How to create internal accountability so the promise matches the practice

Expect honest stories, lessons learned, and actionable insights to help ensure your brand isn’t just aspirational — it’s experiential.

Because in today’s transparent talent market, candidates don’t just hear your message. They experience it.