Nolan Reiter

Nolan Reiter is the founder of Scout, a creative and employer brand agency that partners exclusively with Talent Acquisition, Employer Brand, and People teams.

We believe how you treat your candidates and employees is your organization's competitive advantage. At Scout, we build employer brands and candidate experiences worth remembering - and recruitment marketing programs that help TA teams attract the right people. For recent clients, that meant a 160% increase in career site traffic, doubled apply conversions, and roles filled roughly 20% faster - for significantly less than what they were spending on search firms.

Before starting Scout, Nolan spent 10 years working across brand, design, and marketing - and kept seeing the same gap: the teams responsible for hiring were doing some of the most important work in any company, but only getting a fraction of the creative support they deserved. 

Connect with Nolan and learn more about Scout here: https://scoutdesign.agency/#book

When did you last apply to your own company?

Most organizations invest in building a compelling employer brand - but leave the candidate experience to chance. The result is a hiring journey that is confusing, inconsistent, and falls apart long before an offer is ever made.

This session introduces the CRAFT Framework - a practical, five-step system any recruiting team can use to map, audit, align, and elevate their candidate experience, no matter your team size, budget, or where you are in your employer brand journey.

We'll walk through each step together, bring it to life with real success stories, and send you home with the Candidate Experience Field Guide - a hands-on workbook to start doing this work the moment the session ends.

What You'll Walk Away With

• The CRAFT Framework - a clear, five-step system you can start applying to your hiring journey the moment you get home
• The Candidate Experience Field Guide - a hands-on workbook that walks you through each step, helps you find your biggest gaps, and gives you a clear path forward
• A real understanding of how candidate experience drives results - and why the teams that get this right are hiring better talent, faster, and for less
• A new way to think about your EVP - not just as a messaging exercise, but as an intentional experience that builds trust with candidates at every stage.