Bryan Chaney

Founder
People Brand Collective

Bryan Chaney is a global talent sourcing and attraction strategist. He’s worked at IBM, Twilio, Indeed, and recently led internal communications and talent brand at Crunchyroll. Bryan has worked in recruitment, technology, and marketing, providing him insights into the marketing of hiring, the importance of technology and the buying process that candidates make when applying for jobs.

He’s an international speaker and trainer on the topic of recruitment and talent branding and loves to travel. The Huffington Post once named him one of the Top 100 Most Social HR Experts on Twitter. That and Seven Bucks will get him a delicious cuppa coffee. Connect with him at http://about.me/BryanChaney.

People Brand Collective

Bryan Chaney’s Session(s)


8:15 a.m.–8:30 a.m. PT —

Welcome to Day 3 of TA Week!


1:10 p.m.–2:00 p.m. PT —

Live Talent Talk: EVP vs. Reality: When Your Brand Promises Don’t Match the Candidate Experience 

Your employer value proposition sounds compelling. Your career site is polished. Your recruiters are aligned. But what happens when the lived candidate experience doesn’t match the brand story you’re telling?

In this candid closing panel, TA and employer branding leaders unpack the growing disconnect between EVP messaging and real-world hiring experiences. From delayed feedback and inconsistent interviews to technology overload and hiring manager misalignment, even strong brands can unintentionally erode trust during the recruiting process.

Panelists will explore:

  • Why EVP breakdowns happen (and where they most commonly show up)
  • How candidate experience impacts offer acceptance, referrals, and reputation
  • The role of recruiters as brand stewards — and where they need better support
  • Practical ways to audit, align, and recalibrate your EVP with operational reality
  • How to create internal accountability so the promise matches the practice

Expect honest stories, lessons learned, and actionable insights to help ensure your brand isn’t just aspirational — it’s experiential.

Because in today’s transparent talent market, candidates don’t just hear your message. They experience it.


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