Lane Sutton

Lane Sutton is a recruitment marketing and employer brand strategist at Comcast Advertising. Prior to joining Comcast, Lane led recruitment marketing and employer brand at Walmart for Professional candidates, attracting the best talent and enabling the future of retail at the world’s largest employer. Lane began his career in marketing and has worked with brands including HubSpot, Disney, TripAdvisor, and Sprinklr. He is passionate about applying marketing to talent acquisition and connecting people with brands. In his free time, he loves travel, photography, food, and hiking.

Lane Sutton’s Session(s)

3:45 pm —

Building a Functional Recruitment Marketing Campaign

Learn how Walmart aligned its TA teams functionally and became part of an omnichannel transformation and branded one of our core roles, starting with persona development to messaging and activation.  

• How our recruiters pivoted during the pandemic to support critical hiring activated a campaign in less than a month 
• Activate your employees and hiring teams to be recruiters and brand ambassadors to build your brand and attract talent from their own networks 
• Activate a functional hiring campaign that tells your story, promotes your jobs, and engages prospective talent 

• Partner with HR, business leaders, Talent Acquisition, and recruitment marketing 
• Ensure your leaders are bought into the value of recruitment marketing to amplify and accelerate hiring