Claire de Souza

Employer Brand & Recruitment Marketing Specialist
Atlanta Group

With a background in marketing, Claire has spent the last few years being a solo talent brander and loving every single moment. With a love for storytelling, she is passionate about creating meaningful content that engages candidates and gets to the heart of why they should join an organisation. She is currently at Atlanta Group, one of the fastest growing insurance brokers in the UK where she leads on their employer brand and recruitment marketing activities - and is currently creating their employer brand from scratch. Prior, Claire worked for one of the world's largest safety organisations, again as a solo talent brander, developing their employer brand over 75 countries.
If she isn't doing something around employer brand, she can usually be found reading a good book, putting pen to paper for her blog, cooking up a new recipe or drawing something new in her other life as an artist.  

Atlanta Group

Claire de Souza’s Session(s)

10:00 am —

Solo Talent Branders: How to succeed as a party of one

One can be the loneliest number for a talent brander, especially when you're educating, evangelizing, engaging, and doing all of the work on your own. But to be successful, you need to build the right relationships internally, understand the recruitment marketing metrics that matter, and activate your content advocates. Every single person on this panel lives these challenges today and will be providing actionable insights and sharing their well-earned battle scars.

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