Megan Conahan
EVPDirect Agents
With 15+ years of experience in omnichannel digital marketing, Megan specializes in helping brands including Belkin, Carhartt, Trugreen, Colgate, and more grow their presence online and on Amazon. Megan advises clients on how best to negotiate the demands of the ever-changing digital marketplace and create unique solutions that set them apart.
Throughout her career, Megan has spearheaded the expansion of Direct Agents into international markets. She went above and beyond her duties and expertise to create global growth opportunities for her clients. This expansion not only helped Megan’s business growth, but it played a huge role in the growth of Direct Agents.
Megan has always anticipated and preemptively prepared for major industry trends which is one of the reasons she’s successfully helped her clients grow their business. Megan recognized the opportunity of Amazon & Marketplaces as a new disruptive media channel; she became an Amazon expert and spearheaded the agency to build out a dedicated Amazon practice helping clients such as Carhartt and Belkin decode all areas of Amazon paid and earned media, presence management, and channel strategy.
The impact of these career achievements is reflected in the success of the agency. Megan’s leadership has resulted in over 90% employee retention and annual growth rates of 30-50 percent.
1:30 pm —
Programmatic job advertising is at the forefront of today’s talent revolution – one that will disrupt how organizations network, source, and hire. With only five percent of talent acquisition organizations onboard, programmatic technology is disrupting job advertising much like it did for the marketing world where today 95 percent of companies advertise this way.
In this dynamic fireside chat, Megan Conahan, EVP, Direct Agents and Terry Baker, CEO at PandoLogic, will demystify programmatic job advertising and how it works to enhance modern talent acquisition strategies. The presenters and attendees will explore how programmatic transformed the advertising industry and will transform the job advertising industry. Learn how programmatic goes beyond the deployment of ads to enable real-time, autonomous decision-making, and intelligence based on performance throughout the campaign, and gain insight into how programmatic job advertising, powered by innovation and automation, will grow significantly throughout 2021 and beyond.
Talent acquisition organizations often have reservations about programmatic because they feel they can’t trust the results compared to direct buys and job boards. But programmatic shouldn’t feel like a black box. Learn how transparency leads to quality results, not just quantity, and builds trust. If you’re looking to up your talent acquisition, join the programmatic revolution to find the right candidates at the right time for the right price and get back to your “human” mission.
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