Employer Branding & Recruitment in the Digital Age: Lessons Learned in Attracting Gen Z & University Recruiting

Looking forward to this session? Share it!

• Employer Branding in the Digital Age – How can companies utilize digital branding to attract Early Career talent to their organizations. How did Zebra overcome social media strategies without being able to utilize new social media apps?
• Connecting and Attracting the next generation – How did Zebra create and adjust recruitment and branding strategies to a generation who are connecting differently than other generations. How did Zebra tackle building a DEI employer branding strategy on campus without having a formalized EVP?
• Zebra’s Five Year Early Careers Journey – Zebra is approaching four years since the Early Careers program has launched come learn more about what struggles occurred, how we overcame them, and tackle some big wins as we enter our fifth year.