Drew Palmer

Creative Director
Recruit Rooster

Drew Palmer is the Creative Director for Recruit Rooster. In his role, he creates and executes annual marketing plans, including blog and social media posts, sales campaigns, marketing commercials, webinars, and monthly newsletters. In addition, he leads the Creative Team to collaborate with a diverse client base during initial and final consultations, from filming and editing to production of final products. 

His creative eye and passion for videography and travel allow him to assist a wide variety of companies in looking their best through employer branding efforts. Coming to the DirectEmployers family of brands straight out of college, Drew previously held a Digital Design Coordinator position, assisting with the implementation and design process for DirectEmployers Member microsites. Drew has participated in numerous public speaking engagements over the years, and his videography work has received various honors including a Muse Award, Communicator Award, and Davy Award. 

In his personal time, he enjoys all things outdoors including cycling and mountain biking, hiking, and of course spending time with his family. He is also a board  member of the LC Collective, a group of young leaders passionate about land and water conservation in his home of Leelanau County, Michigan.


Recruit Rooster

Drew Palmer’s Session(s)

8:45 a.m. —

Keynote: Storytelling through Video: How AHA Captured their Culture for Value-based Recruitment Pre & Post-Pandemic

When you think about the American Heart Association, you might imagine a fundraising company, when in reality, it’s a full-blown multifaceted corporate organization. Even with a great career site, one roadblock that the American Heart Association continued to run up against was the misconception that their jobs were centered around volunteer or fundraising positions. This ultimately impacted their ability to reach the technology and business-focused job seekers they were hoping to attract. With the help of Recruit Rooster, the American Heart Association was able to bring their career site up to speed with their corporate goals and focus their recruitment on values-based topics. While the film crew’s initial visit was before the pandemic, they were still able to adapt the content to fit COVID hiring initiatives. The final career site not only included authentic imagery and heartwarming employee testimonials, but also bold statements that spoke to the heart of what the American Heart Association employees are all about.

Join the AHA and Recruit Rooster’s Creative Director, Drew Palmer, as they take you through the American Heart Association’s improved recruitment solution.

Recruit Rooster’s Director of Sales Engineering, Seth Flater, will cap off the segment by showing how his team is helping other organizations align their employer brand and recruitment marketing to foster a diverse and inclusive workforce. Learn how they have assisted employers in digitizing their D&I efforts and illustrating inclusivity in their workplaces with custom imagery, employee testimonials, and more to paint a picture of equity and belonging.

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