Blair Fambro
Manager, Pipeline Strategy and InclusionThe Hershey Company
Blair Fambro is the Manager of Pipeline Strategy and Inclusion at The Hershey Company. Before joining Hershey, he served as Senior DEI Recruitment Strategist for Engineering at Johnson Controls and as a Senior Technical Sourcer at Twitter. With more than 15 years of experience, Blair has worked as a DEI Strategist and Lead Technical Recruiter for leading organizations such as General Motors and Hewlett Packard. He is deeply committed to creating innovative recruitment strategies that empower sourcers and recruiters while fostering an inclusive workforce.
1:20 p.m.–2:00 p.m. PT —
Discover how to make your sourcing strategy as irresistible as your brand. In this session, Blair Fambro from The Hershey Company will leverage AI to build the amazing sourcing strategy , as well as take you inside X (formerly Twitter)’s Advanced Search tools to uncover and engage top talent in creative, authentic ways. Designed for intermediate to advanced recruiting professionals, this session goes beyond basic keywords—showing you how to craft targeted Boolean strings, tap into real-time conversations, and build inclusive talent networks that reflect diverse experiences and backgrounds.
Key Takeaways:
Deep Search on X: Use X’s built-in filters to identify candidates by company, title, interests, and engagement.
Authentic Outreach: Learn practical techniques for personalized, respectful engagement that boosts response rates and strengthens relationships.