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Think about the last thing you discovered while scrolling that you absolutely did not need, but suddenly had to have. The pet-hair-removing glove? The fuzzy socks with eyeballs? That red light therapy mask?
You weren’t in the market for any of it. You discovered it, and then… take my money!
Now imagine scrolling past horses, otters, makeup tips, and comedians when someone tells you about an amazing talent brand job. Your ears perk up. You stop. You listen. You might even click and apply.
That’s the algorithm at work.
This session will unpack Job Discovery (what happens before someone searches for a job), demystify how social algorithms distribute content, including why geography isn't the neat little box we sometimes imagine it to be, and dig deep into trust.
Discovery gets someone’s attention. Trust gives them a reason to lean in.
Together, we’ll connect the dots between how we behave as consumers, how algorithms shape what we discover, and how employer brands can create more human, trusted pathways to opportunity.
Three things you'll be able to do the next day:
- Start measuring discovery, not just search and applications.
Identify where your future candidates are spending attention, and start building a strategy for reaching them there. - Stop treating algorithms like geography textbooks.
Learn the signals that actually help social platforms distribute content, and rethink how you target talent. Your next great candidate in Dallas might discover you because of a creator in Detroit. - Build trust before you ask for an application.
Use authentic employee and creator voices to show people what working for your company actually looks and feels like. Give them a reason to believe you before you ask them to believe a job description.
