Eaton’s Employer Brand Playbook: How to Leverage Your People and Tools to Attract Talent

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In this practical case-study session, Eaton will share how its talent team brings employer brand strategy to life across multiple talent audiences and stages of the recruiting journey. From building an employee advocacy program to using CRM campaigns to engage talent, Eaton will highlight the strategies, tools, and lessons learned behind its approach.

The session will explore real-world examples of employee advocacy, CRM-driven talent engagement, hourly talent attraction, and early talent strategies, offering attendees practical ideas they can adapt to their own employer brand and recruiting efforts.

Attendees will learn how to:

• Activate employees as authentic voices for your employer brand.
• Use CRM campaigns to build and nurture relationships with talent.
• Adapt employer brand strategies to attract and engage hourly talent.
• Build early talent strategies that connect with students and emerging professionals.
• Align people, tools, and content to create a more consistent talent attraction strategy.