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How do you close the gap between what employers promise and what candidates — and AI — discover?
Your employer brand isn’t defined by what you say about your organization. Candidates are increasingly checking the evidence for themselves, while AI can surface and synthesize information from sources far beyond your careers site and social channels.
In this practical session, Carrie Corbin of HLMG will explore how employer brand and recruitment marketing teams can build a story that is credible, consistent, and backed by evidence.
From employee experiences and candidate touchpoints to online reviews, social content, job descriptions, and the information AI can find, we’ll look at where your employer brand story can break down—and how to make sure what you promise is supported by what candidates actually experience and discover.
Walk away with practical ideas for identifying gaps in your employer brand story, strengthening the proof behind your messaging, and building a more credible talent brand that holds up wherever candidates — and AI — go looking.
