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Because "we should post more on LinkedIn" is not a content strategy.
If your team is constantly wondering what to post next, struggling to keep up with content demands, or trying to create more with limited resources, you're not alone. And let's be honest, this workshop isn't about feeding the algorithm or solving a checkbox problem. It's about creating content that helps real people discover your organization, connect with your culture, and see themselves in your opportunities.
Join the People Brand Collective for a practical, hands-on workshop designed specifically for employer brand, recruitment marketing, and talent attraction professionals.
You'll learn from practitioners who have done the work in the field across multiple industries, built employer brands from the ground up, and navigated the same challenges you're facing today.
We'll cover:
- What content candidates actually want to consume
- How to unlock authentic employee-generated content (without making it feel forced)
- Video strategies that don't require a production crew or Hollywood budget
- Social channels, distribution, and getting more value from the content you create
- How to turn one great associate story into weeks or even months of recruiting content
- Real examples, templates, and frameworks you can take back and use immediately
What You'll Walk Away With:
- A practical, repeatable framework for building a talent attraction content engine that works. Less scrambling. Less guessing. Less ""Can someone post something on LinkedIn today?""
- More authentic stories. More engaging content. More impact.
- And perhaps most importantly, you'll have the opportunity to learn alongside your people, your community, and fellow employer brand practitioners who understand the unique challenges and opportunities of this work.
- One story. Ten posts. Three videos. Endless possibilities.
- Come learn, share, and build together with the People Brand Collective.
Workshop Facilitators: Bryan Chaney, Co-Founder, People Brand Collective; Allison Kruse, Talent Attraction & Employer Brand Leader, Marriott; Crystal Lay, CEO, GBS Worldwide
Exclusive Membership Offer*
Workshop attendees can receive 50% off PBC’s annual Practitioner/Solo Membership, bringing the membership rate from $199 to just $99.50 for the first year. Membership provides access to the PBC practitioner community and ongoing opportunities to connect, learn, and share with fellow talent acquisition professionals beyond the workshop. The discounted membership fee is part of the workshop fee.
* Offer applies to new Practitioner/Solo PBC members only and is available as part of the PBC workshop registration.
