Dwane Lay

Dwane Lay leads GBS Worldwide’s Experience, Systems & Agentic Design practice, designing processes and maximizing technology investments for talent acquisition teams. He combines AI with process and design thinking to fix how talent systems function, not how they look on paper.

Dwane is known for turning complex technology into practical, people-centered solutions that produce measurable results. Grounded in Lean Six Sigma and real-world execution, his approach cuts through hype and stays focused on what works. Author of Lean HR and a featured keynote speaker at global talent and technology conferences, Dwane brings practical frameworks that organizations can implement immediately.

Born and raised in St. Louis, MO, Dwane works with his wife Crystal (CEO, GBS).  Their blended family includes two daughters, two sons, two sons-in-law, and three grandchildren.  Outside of GBS, he is an Adjunct Professor of International Business at Maryville University and has served in numerous volunteer roles with the Special School District of St. Louis.