Agenda at a Glance
Pre-Conference Workshops
Monday, January 29, 2024
A separate registration fee is required for pre-conference workshop trainings. Space is limited. First come, first served.
9:30 a.m.–10:00 a.m. PT
Pre-Conference Registration
10:00 a.m.–12:00 p.m. PT
Workshop A
Level Up Your Brand Vibes: Cool EB Strategy Hacks and Content Tips for Rocking Your Reputation (Read More)
Have you ever thought about how employer branding shapes how the world sees you? Here's the scoop: modern job seekers crave real talk and openness from potential employers. It's the cherry on top. So, whether you're on social media or niche industry sites, it's all about showing up and steering the conversation about you as a company and what you offer a potential employee. And guess what? Your team members can be your biggest fans (peanut butter and jelly) or critics (wilted lettuce). That's why teaming up with them is the real deal and the icing on the cake. They can shout about the cool stuff happening inside or give you a heads-up if something's off. Wondering how to handle those online employee reviews or how to turn your crew into brand ambassadors? Join our workshop! Here's a sneak peek: The art and science of handling employee reviews. How to respond to the positive and negative with integrity and transparency. (Glassdoor) Building a culture of psychological safety to empower your employees to tell your story and theirs. Teaming up, down, and across the organization to build strategic partnerships and power your employer brand.
11:30 a.m.–1:30 p.m. PT
Welcoming Activities (Read More)
Welcome to TA Week! Please join us for some fun and engaging activities sponsored by MahaloHub when you arrive at the venue or between pre-conference workshops. Take the opportunity to meet fellow attendees while having fun networking and playing games on the grass and private beach at the resort.
Mahalo!
12:00 p.m.–12:45 p.m. PT
Workshop Networking Luncheon
12:45 p.m.–2:45 p.m. PT
Workshop B
Achieving Recruiting and Retention Success: How to Improve Hiring and Candidate Experience (Read More)
Year after year, whatever the world looks like, Talent Board’s candidate experience research shows that sustaining a quality candidate experience is difficult for companies big or small across industries. However, the building blocks of a quality recruiting process and a quality candidate experience remain unchanged. Ensuring that consistent communication and feedback loops are delivered is critical in today’s competitive landscape.
We control the candidate experience dials: the technologies we use, the processes we run, the communications we send to candidates and the timeliness of them, the recruiter requisition load, and the related hiring resources and support. We see how improving it positively impacts brand affinity, referrals and the business bottom line every year; candidate experience is your competitive advantage.
3:00 p.m.–5:00 p.m. PT
Workshop C
Conscious Inclusion in Hiring Practices (Read More)
Conscious Inclusion in Hiring Practices is an engaging training curated to provide talent leaders with a new perspective on creating inclusion in their hiring process. From the creation of the job descriptions, to interview questions, to the evaluation of individuals in our hiring process; this course will serve to cover four objectives:
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Clarifying your criteria for hiring
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Writing and communicating job descriptions in an inclusive way
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Considerations of bias in your hiring process
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Creatives ways for sourcing underrepresented talent
Join us for an active discussion as we move through this program together as a team. All participants are strongly encouraged to come prepared to powerfully engage with each other. Your facilitator, Brooks E. Scott, the Chief Culture Curator of Merging Path Coaching, is a professionally certified Executive Coach and Interpersonal Communications expert specializing in management and leadership training, all with a focused lens of diversity and inclusion. He delivers this conversational-style workshop training designed to provide an open, safe space to explore identity themes and topics.
5:00 p.m.–6:00 p.m. PT
Welcoming Reception (Read More)
TA Week participants can pick up badges and mingle with fellow attendees, speakers and sponsors
Day 1 — General Conference
Tuesday, January 30, 2024
9:30 a.m.–5:30 p.m. PT
Attendee Registration & Expo Floor Opens
9:45 a.m.–10:00 a.m. PT
Opening Remarks: Welcome to TA Week
10:00 a.m.–10:35 a.m. PT
Keynote
When Good Isn't Enough: Recruiting at the Speed of Need to Outperform AI (Read More)
Recruiting has changed drastically. Now with AI looming over our heads and the alleged threat "AI will take our jobs", we need to be the six million dollar person - better, stronger, faster.
Michael Goldberg, Director of Talent Acquisition and Sourcing for U.S. Renal Care will take the stage at TA Week to kick things off and talk about the five key areas we as recruiters and leaders need to focus on to stay ahead of AI. Join Michael as he discusses the formula for recruiting and sourcing success that you can start doing when you go back to work.
10:40 a.m.–11:30 a.m.
Navigating Stakeholder and Organizational Challenges During Employer Brand Launch and Management (Read More)
In order to brand and market the employment relationship to both potential and current
employees, TA and HR professionals need to shift the old way of thinking about
employment as a transaction, to employment as a realistic and honest relationship. The
panel discussion, "Navigating Stakeholder and Organizational Challenges During
Employer Brand Launch and Management," examines the challenges that arise when
building and launching the employer brand, including the identification of key
stakeholders, gaining internal buy-in, and effectively managing budget constraints.
Through the lens of the employer brand relationship, the panelists Colleen Reynolds,
Serco NA, Bari Polay, MarketAxess, and Chrystal Moore, Pinterest provide insights and
their expertise on employee advocacy, KPIs, navigating stakeholders, and overcoming
organizational challenges. Join us for an engaging discussion and gain a deeper
understanding of how to successfully navigate stakeholder and organizational
challenges when launching and managing an authentic employer brand.
11:30 a.m.–12:00 p.m. PT
Sponsor Showcase Showdown
Each participant has 7 minutes to showcase what they have to offer. Grab a coffee and get ready for a showdown on the main stage!
12:00 p.m.–12:45 p.m. PT
Networking Lunch and Expo Floor
Social Recruiting Strategies Conference | Employer Branding Strategies Conference |
12:45 p.m.–1:20 p.m. PT Innovative Tips for Your High-Volume Hiring Strategy (Read More) Are you ready to transform your high-volume recruiting process? Join us for an engaging presentation where we unveil new strategies to streamline and supercharge your recruitment efforts. Discover innovative tips and proven techniques that will help you find, attract, and hire top talent more efficiently than ever before. Adopting a centralized recruiting approach backed by technology and AI can be a game-changer. Dont miss out on this opportunity to revolutionize your hiring strategy and achieve exceptional results.  | 12:45 p.m.–1:20 p.m. PT Master the Who, What, When, Where, and How to Attract Talent and Build Community (Read More) Unleash the power of AI in this EBrandCon opening session to optimize your personal brand; employer branding efforts. Elevate your TA prowess, harnessing AI and its potential to create a lasting impact! Learn the Tips, Tricks, and Technologies in creating a strong personal brand to build community.
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1:20 p.m.–1:50 p.m. PT Navigating Next-Gen Talent: Key Data Points to Understand Gen Z Recruitment and Retention (Read More) In today's ever-evolving workforce landscape, organizations are continually adapting their strategies to attract, engage, and retain the next generation of talent—Generation Z. To effectively navigate this shift, it's crucial to gain insights into the unique preferences and behaviors of Gen Z individuals. Join us for an informative presentation that delves deep into novel insights collected by RippleMatch, offering a comprehensive understanding of Gen Z's expectations, motivations, and aspirations when it comes to recruitment and retention. Through data-driven analysis and real-world examples, this session will equip HR professionals, managers, and organizational leaders with the knowledge and strategies needed to optimize their talent acquisition and retention efforts for the Gen Z workforce. Discover how to align your organization's practices with the preferences of this influential generation, ensuring that your team remains competitive and adaptable in the modern workplace.  | 1:20 p.m.–1:50 p.m. PT Lights, Camera, Hired: Mastering Video Recruitment and Creating Compelling Content with Just Your Phone! (Read More) In today's fast-paced digital landscape, eye-catching and engaging content is paramount when it comes to attracting top-tier talent. It is important to give job seekers an authentic understanding of who you are with a recruitment marketing strategy and compelling creative content that showcases your employer brand and company culture. Join Recruit Rooster’s Creative Director Drew Palmer as he shares his knowledge and expertise in crafting captivating recruitment content that you can capture all by yourself! He will walk you through how to develop a recruitment content plan while sharing invaluable tips, tricks, and real-world examples of creating high-impact material using just your phone. Key Takeaways:
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1:55 –2:30 p.m. PT Transform Your Recruiting Process with Service Level Agreements (Read More) In this session, Dan will walk attendees through how to transform your recruiting process by implementing SLAs. His talk will cover:
 | 1:55 –2:30 p.m. PT Tap into the Power of Storytelling for Employer Branding (Read More) In this session, Rachna Prasad, Employer Brand Specialist at Baxter International will share how to start nurturing strong, long-term relationships between your brand and candidates through storytelling. She will share tips on:
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2:30 p.m.–3:05 p.m. PT Social Media Recruiting: Leveraging X, TikTok and More! (Read More) Did you know Meta is rolling out ad-free subscription accounts?  | 2:30 p.m.–3:05 p.m. PT Why You Should Quit Your EVP (Read More) We all know about buzzword bingo... and how those buzzwords get thrown around haphazardly, especially by vendors! And as the industry around the practice of Employer Brand has grown over the past 15 years, we've collectively created so much confusion around what employer brand and EVP is, that I've told my team to quit. And instead to just focus on WHAT we need to do, WHY we need to do it and that determines HOW we execute, regardless of what it's called.
Are you up for the challenge? Let's chat. We'll have a kick down the walls, get real - interactive - discussion about how we define, build, activate and manage our employer brand identity; but we'll do so from the lens of where you sit in your organization, i.e. Talent Acquisition, HR, Comms, Marketing and what your goals are.  |
3:05 p.m.–3:30 p.m. PT
Explore the Expo Floor
3:30 p.m.–4:00 p.m. PT Beyond the Resume: The Power of Candidate Voice (Read More) Let's explore the potential of candidate voice, where each candidate becomes more than just pieces of paper, and recruitment evolves into a truly holistic and data-driven process. Learn why understanding the candidate beyond their resume is key to finding the perfect fit. Gain tips to give your hiring team a competitive advantage in attracting, engaging, and hiring top talent.  | 3:30 p.m.–4:00 p.m. PT Employer Branding: Implementation vs. Activation in a Digital World (Read More) What good is an employer brand that no one knows about? This session will discuss how to take your employees from whispering about your EB to shouting it out. You’ll learn some implementation tactics and activation executions that excite, entice, and delight.  |
4:05 p.m.–4:40 p.m. PT 5 Ways to Use Google Ad Networks to Recruit Top Talent (Read More) Alistair will be speaking on 5 ways to use Google to market and capture candidates. This will be a session to cover Why Google is a key channel for Recruitment Marketing, followed by a 'how to' on running SEM, Display and remarketing campaigns. Attendees will leave with some practical knowledge on running recruitment marketing campaigns through Google.  | 4:05 p.m.–4:40 p.m. PT Employer Brand Perspective: Elevate The Value, Align Your Leaders and Compel your Talent (Read More) Do you ever feel like your work seems to be undervalued, underestimated or just under-resourced? Join us for the enlightening talk 'Employer Brand Perspective,' designed for forward-thinking employer branding leaders determined to create more impact throughout your organization. If you want a new and effective way to communicate the significance of your work internally while also making your organisation an undeniably compelling proposition for even the toughest of talent audiences, this session is must-see Together we will explore how to reinterpret traditional business elements—vision, mission, and values—into a language that resonates with leaders and talent audiences alike. The result? A dramatically heightened engagement level from both sides of the coin with internal leaders, employees, and external candidates.  |
4:45 p.m.–5:45 p.m. PT
Keynote
Closing Keynote Panel Discussion: How Internal Comms Makes You a Better Talent Brander (Read More)
Internal communications are essential for building a strong employer brand as they connect you with every single employee. Internal communications, from newsletters to polls, can offer unrivaled access to metrics. Measuring these will help you build a strong employer brand, because you’ll understand what’s working and what’s not. Join us for this engaging panel discussion with talent branders from various organizations.
5:45 p.m.–6:45 p.m. PT
Networking Cocktail Reception on the Expo Floor
Day 2 — General Conference
Wednesday, January 31, 2024
9:30 a.m.–10:10 a.m. PT
Opening Keynote Fireside Chat: The Year of Kaizen: How Ford Drives Continuous Improvement (Read More)
In this engaging fireside chat, Melissa Thompson, Global Head of Talent Acquisition at Ford will discuss how the TA team partnered with stakeholders in HR, the business and COEs to drive continuous improvement. This year they have utilized the lean tool, Kaizen, to identify bite-sized solutions for streamlining TA. Melissa will share quantitative and qualitative examples of how she has used lean methodologies and principles maximize impact and results for TA and the business. Join us for this insightful case study on how a 120 year old company successfully implemented an operational overhaul and understand the critical data improvement in key TA metrics.
Talent Sourcing Strategies Summit with Emcee Maren Hogan
Diversity Talent Acquisition Strategies with Emcee Michele L. Shelton
10:10 a.m.–10:45 a.m. PT On the Front Lines: Strategies for Sourcing and Recruiting Military Veterans (Read More) In this opening session, join Dean Da Costa, Enterprise Sourcing Practice Lead for Lockheed Martin, decorated veteran and recognized sourcing expert with more than 30 years of experience, as he shares tips and tools for understanding and finding military talent. In this session, attendees will learn why you should hire veterans, the rules and laws involved and some tips, tools and methods for finding them.  | 10:10 a.m.–10:45 a.m. PT Building a Successful Diversity Framework for Global Talent Acquisition (Read More) In an increasingly interconnected world, businesses are recognizing the value of a diverse workforce in driving innovation, creativity, and competitive advantage. Join us for an engaging discussion on the key components of a robust framework that can lead positive outcomes and greater diversity in your hiring process. By attending this panel discussion, you will gain actionable insights and practical strategies to develop and implement a diversity framework tailored to your organization's global talent acquisition needs. We will share insights on:
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10:45 a.m.–11:20 a.m. PT Sourcing Tips and Tricks for Finding Candidate Contact Details (Read More) In this session, Mikey will show you the best ways to find emails, phone numbers, user names, and other ways to get in touch with potential candidates. From Chrome Extensions to specific websites to simple things that might not have crossed your mind, you will walk away from this training with a whole new set of tools and methods to reach people.  | 10:45 a.m.–11:20 a.m. PT Diversity Searching Strategies: How to Engage and Enrich Diversity Communities (Read More) In this session, Brian Fink demonstrates how to engage with diverse candidates through broadening the definition of Allyship. Fink will show you how to identify talent without the bias of visual identification on major platforms like LinkedIn, Slack, Spotify, Meetup, and more! Takeaways:
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11:20 a.m.–11:50 a.m. PT What 10 Billion Data Points Are Really Telling Us (Read More) This presentation provides insights into the complex interactions candidates have with career sites. The findings are based on billions of data points from career sites traffic and focuses on the underlying non-linear journeys candidates and prospective job seekers take when interacting with career sites. Learning Objectives
 | 11:20 a.m.–11:50 a.m. PT Talent Acquisition: Innovation, Inclusivity and Mitigating Risk (Read More) In the fast-paced world of talent acquisition, the fusion of Artificial Intelligence (AI) has proven to be a game-changer for organizations seeking a competitive edge. The fervor surrounding this transformation is palpable, and rightfully so. However, in our race to adopt cutting-edge technologies, the crucial aspects of upholding professional standards and scientific principles can sometimes be overlooked. This session will debunk common myths and explore how AI, when aligned with best practices, becomes a potent force in addressing persistent challenges related to talent acquisition and retention.  |
11:50 a.m.–12:15 p.m. PT
Sponsor Showcase Showdown
Each participant has 7 minutes to showcase what they have to offer. Grab a coffee and get ready for a showdown on the main stage!
12:15–1:00 p.m. PT
Networking Lunch and Expo Floor
1:00–1:35 p.m. PT Using TAM for the Talent Win: Creative Engagement & Messaging Strategies to Tap Into the Total Addressable Market (Read More) How do you engage everyone from hiring managers to candidates, to become a successful talent advisor? More and more talent leaders are seeing the benefits of widening the job requisition requirements to provide more opportunities to hire talent but also enable sourcers to advise and be more strategic in their roles. Identifying the total addressable market (TAM) can be a useful strategy to adapt by pulling necessary data to gain ideal hiring profiles to result in expedited hiring. Join us for this informative session on how to come with a different strategy for messaging and learn to help inform and engage hiring managers to target the right talent.
 | 1:00–1:35 p.m. PT Revolutionizing Talent Acquisition: Strategies for Building a Diverse and Inclusive Workforce (Read More) In this session, Hector Cerezo, Head of Talent Acquisition (LATAM) at TrueNorth will share his insights for building a diverse and inclusive workforce. He will discuss:
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1:35 p.m.–2:05 p.m. PT Source Talent with Data-Driven Precision: Key Strategies and Technologies for Success (Read More) Identifying, attracting, and connecting with high-quality, right-fit talent is an evergreen challenge within the talent acquisition community. The teams that get it right and generate positive, scalable results are those that lean into the power of talent data, authentic messaging, and purpose-built technology. After all, sourcing the right talent is as much a science as it is a relationship – and the data you leverage will either build stronger connections or dampen your results. During this session, we will delve into the power of talent data to transform your sourcing strategy, including:
 | 1:35 p.m.–2:05 p.m. PT Skills-based Hiring: An Old Practice with New Power (Read More) Skills-based hiring is not a new phenomenon. For thousands of years, people have been hiring and retaining talent based on skills – and weren’t relying on resumes.In 2024, it’s easier than ever for employers to put skills at the forefront of the hiring process in the technology sector and beyond. In this presentation, you'll learn how to create and implement skills-based hiring processes at your organization, recent trends and changes in the tech skills market, and how it may be less of a revolution than you are imagining.
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2:10 p.m.–2:45 p.m. PT Working Smarter, Not Harder: A Sourcer's Guide to Using ChatGPT & Google Bard (Read More) Prepare yourself for an exciting adventure into the realm of AI and its remarkable capacity to enable Sourcing to operate more intelligently and effortlessly! This dynamic session will equip you with a plethora of innovative strategies to enhance your productivity and efficacy. Come along as we set sail on this captivating exploration!
 | 2:10 p.m.–2:45 p.m. PT Untapped Potential: Attracting and Integrating Neurodivergent Talent (Read More) One in five workers identifies as neurodivergent, emphasizing the pressing imperative for employers to adopt neuro-inclusive practices. Yet, unemployment rates within the neurodivergent community remain disproportionately high. Notably, the University of Connecticut's Center for Neurodiversity and Employment Innovation indicates that unemployment for neurodivergent individuals is eight times higher than those without disabilities, and for individuals with Autism, it exceeds 70%.  |
2:45 p.m.–3:15 p.m. PT
Networking Break
Last chance to visit the Expo Floor! The exhibit area will close at the conclusion of the break.
3:15 p.m.–4:05 p.m. PT
Panel Discussion
The Future of Talent Attraction: Trends Shaping TA in 2024 (Read More)
This closing session takes a hard look at the current trends facing talent attraction today. From skills-based everything to AI and high-volume hiring, industry leaders share their insights on top trends for 2024. Join the conversation and identify where to focus your energy over the course of the next year as you implement your talent acquisition strategy.
4:10 p.m.–5:00 p.m. PT
Closing Keynote Panel Discussion
Recruiting with Diversity in Mind: From Gender, Racial, and Neurodiversity – Ideas for Attracting and Retaining Underrepresented Talent (Read More)
Session details coming soon!
5:00 p.m.–5:05 p.m. PT
Giveaways on the Main Stage and TA Week Concludes!
5:05 p.m.–6:05 p.m. PT
Closing Happy Hour
Post-Conference Workshops
Thursday, February 1, 2024
A separate registration fee is required for post-conference workshop trainings. Space is limited. First come, first served.
10:00 a.m.–12:00 p.m. PT Post-Conference Workshop Training D: Employer Branding Workshop: Crafting a Comprehensive Strategy for Talent Success (Read More)
| 10:00 a.m.–12:00 p.m. PT Post-Conference Workshop Training E: Live Sourcing Training: Sourcing in Real Time (Read More) Learn advanced sourcing techniques to find the people you want, their contact information, and engagement fodder. This training is focused solely on searching for and engaging people using Booleans, multiple social media sites, online sourcing platforms and tools (i.e., LinkedIn and Facebook, association and conference sites, and even emojis). Yes, there will also be an appearance by time savers like ChatGPT and many of its relatives. No presentations, no slides, no exhaustive theory - just hands-on practice in training your brain to think like the wise sourcer that so badly wants to make their presence known. Bring your challenging roles and roadblocks...and be ready for sourcing success using new creative and engaging methods. You won't believe how many people you've been missing!
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