Agenda at a Glance
Pre-Conference Workshops
Monday, January 29, 2024
A separate registration fee is required for pre-conference workshop trainings. Space is limited. First come, first served.
9:30 a.m.–10:00 a.m. PT
Pre-Conference Registration
10:00 a.m.–12:00 a.m. PT
Workshop A
Level Up Your Brand Vibes: Cool EB Strategy Hacks and Content Tips for Rocking Your Reputation (Read More)
Have you ever thought about how employer branding shapes how the world sees you? Here's the scoop: modern job seekers crave real talk and openness from potential employers. It's the cherry on top. So, whether you're on social media or niche industry sites, it's all about showing up and steering the conversation about you as a company and what you offer a potential employee. And guess what? Your team members can be your biggest fans (peanut butter and jelly) or critics (wilted lettuce). That's why teaming up with them is the real deal and the icing on the cake. They can shout about the cool stuff happening inside or give you a heads-up if something's off. Wondering how to handle those online employee reviews or how to turn your crew into brand ambassadors? Join our workshop! Here's a sneak peek: The art and science of handling employee reviews. How to respond to the positive and negative with integrity and transparency. (Glassdoor) Building a culture of psychological safety to empower your employees to tell your story and theirs. Teaming up, down, and across the organization to build strategic partnerships and power your employer brand.
12:00 p.m.–1:45 p.m. PT
Workshop Networking Luncheon
12:45 p.m.–2:45 p.m. PT
Workshop B
Achieving Recruiting and Retention Success: How to Improve Hiring and Candidate Experience
3:00 p.m.–5:00 p.m. PT
Workshop C
Conscious Inclusion in Hiring Practices (Read More)
Conscious Inclusion in Hiring Practices is an engaging training curated to provide talent leaders with a new perspective on creating inclusion in their hiring process. From the creation of the job descriptions, to interview questions, to the evaluation of individuals in our hiring process; this course will serve to cover four objectives:
- Clarifying your criteria for hiring
- Writing and communicating job descriptions in an inclusive way
- Considerations of bias in your hiring process
- Creatives ways for sourcing underrepresented talent
Join us for an active discussion as we move through this program together as a team. All participants are strongly encouraged to come prepared to powerfully engage with each other. Your facilitator, Brooks E. Scott, the Chief Culture Curator of Merging Path Coaching, is a professionally certified Executive Coach and Interpersonal Communications expert specializing in management and leadership training, all with a focused lens of diversity and inclusion. He delivers this conversational-style workshop training designed to provide an open, safe space to explore identity themes and topics.
5:00 p.m.–6:00 p.m. PT
Welcoming Reception (Read More)
TA Week participants can pick up badges and mingle with fellow attendees, speakers and sponsors
Day 1 — General Conference
Tuesday, January 30, 2024
9:30 a.m.–5:30 p.m. PT
Attendee Registration & Expo Floor Opens
9:45 a.m.–10:00 a.m. PT
Opening Remarks: Welcome to TA Week 2023!
10:00 a.m.–10:35 a.m. PT
Keynote
Designing and Implementing TA Analytics for Success
10:40 a.m.–11:30 a.m.
Navigating Stakeholder and Organizational Challenges During Employer Brand Launch and Management
11:30 a.m.–12:00 p.m. PT
Sponsor Showcase Showdown
Each participant has 7 minutes to showcase what they have to offer. Grab a coffee and get ready for a showdown on the main stage!
12:00 p.m.–12:45 p.m. PT
Networking Lunch and Expo Floor
Social Recruiting Strategies Conference | Employer Branding Strategies Conference |
12:45 p.m.–1:20 p.m. PT Innovative Tips for Your High-Volume Hiring Strategy | 12:45 p.m.–1:20 p.m. PT Personal Branding to Influence Talent Attraction, Personal Branding For Talent Acquisition Professionals: The Who, What, When, Where, and How of What You Should Be Doing to Attract Talent and Build Community (Read More) This 30-minute session is a crawl–walk–run approach to Personal Branding in a focused way, utilizing global brand executives in TA and HR professional roles. |
1:20 p.m.–1:50 p.m. PT Navigating Next-Gen Talent: Key Data Points to Understand Gen Z Recruitment and Retention (Read More) In today's ever-evolving workforce landscape, organizations are continually adapting their strategies to attract, engage, and retain the next generation of talent—Generation Z. To effectively navigate this shift, it's crucial to gain insights into the unique preferences and behaviors of Gen Z individuals. Join us for an informative presentation that delves deep into novel insights collected by RippleMatch, offering a comprehensive understanding of Gen Z's expectations, motivations, and aspirations when it comes to recruitment and retention. Through data-driven analysis and real-world examples, this session will equip HR professionals, managers, and organizational leaders with the knowledge and strategies needed to optimize their talent acquisition and retention efforts for the Gen Z workforce. Discover how to align your organization's practices with the preferences of this influential generation, ensuring that your team remains competitive and adaptable in the modern workplace. | 1:20 p.m.–1:50 p.m. PT Lights, Camera, Hired: Mastering Video Recruitment and Creating Compelling Content with Just Your Phone! (Read More) In today's fast-paced digital landscape, eye-catching and engaging content is paramount when it comes to attracting top-tier talent. It is important to give job seekers an authentic understanding of who you are with a recruitment marketing strategy and compelling creative content that showcases your employer brand and company culture. Join Recruit Rooster’s Creative Director Drew Palmer as he shares his knowledge and expertise in crafting captivating recruitment content that you can capture all by yourself! He will walk you through how to develop a recruitment content plan while sharing invaluable tips, tricks, and real-world examples of creating high-impact material using just your phone. Key Takeaways:
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1:55 p.m.–2:30 p.m. PT Transform Your Recruiting Process with Service Level Agreements | 1:55 p.m.–2:30 p.m. PT Tap into the Power of Storytelling for Employer Branding (Read More) In this session, Rachna Prasad, Employer Brand Specialist at Baxter International will share how to start nurturing strong, long-term relationships between your brand and candidates through storytelling. She will share tips on:
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2:30 p.m.–3:05 p.m. PT Social Media Recruiting: Leveraging Twitter, TikTok and More! | 2:30 p.m.–3:05 p.m. PT Recruitment Marketing Messaging |
3:05 p.m.–3:30 p.m. PT
Explore the Expo Floor
3:30 p.m.–4:00 p.m. PT Thought Leader Session Topic to be Announced Soon! | 3:30 p.m.–4:00 p.m. PT Thought Leader Session Topic to be Announced Soon! |
4:05 p.m.–4:40 p.m. PT 5 Ways to Use Google Ad Networks to Recruit Top Talent (Read More) Alistair will be speaking on 5 ways to use Google to market and capture candidates. This will be a session to cover Why Google is a key channel for Recruitment Marketing, followed by a 'how to' on running SEM, Display and remarketing campaigns. Attendees will leave with some practical knowledge on running recruitment marketing campaigns through Google. | 4:05 p.m.–4:40 p.m. PT Developing an Employer Brand on Zero Budget (Read More) Developing an Employer Brand can be costly. How can you develop an Employer Brand with no budget? Learn how the team at Greenlight Guru leveraged internal resources, a special company culture, and a strong company mission to create the company's first ever Employer Brand and EVP in a step by step case study. |
4:45 p.m.–5:45 p.m. PT
Keynote
Closing Keynote Panel Discussion: How Internal Comms Makes You a Better Talent Brander (Read More)
Internal communications are essential for building a strong employer brand as they connect you with every single employee. Internal communications, from newsletters to polls, can offer unrivaled access to metrics. Measuring these will help you build a strong employer brand, because you’ll understand what’s working and what’s not. Join us for this engaging panel discussion with talent branders from various organizations.
5:45 p.m.–6:45 p.m. PT
Networking Cocktail Reception on the Expo Floor
Day 2 — General Conference
Wednesday, January 31, 2024
9:30 a.m.–10:10 a.m. PT
Opening Keynote Fireside Chat: The Year of Kaizen: How Ford Drives Continuous Improvement (Read More)
In this engaging fireside chat, Melissa Thompson, Global Head of Talent Acquisition at Ford will discuss how the TA team partnered with stakeholders in HR, the business and COEs to drive continuous improvement. This year they have utilized the lean tool, Kaizen, to identify bite sized solutions for streamlining TA. Melissa will share quantitative and qualitative examples of how she has used lean methodologies and principles maximize impact and results for TA and the business. Join us for this insightful case study on how a 120 year old company successfully implemented an operational overhaul and understand the critical data improvement in key TA metrics.
Talent Sourcing Strategies Summit with Emcee Maren Hogan | Diversity Talent Acquisition Strategies with Emcee Michele L. Shelton |
10:10 a.m.–10:45 a.m. PT On the Front Lines: Strategies for Sourcing and Recruiting Military Veterans | 10:10 a.m.–10:45 a.m. PT Building a Successful Diversity Framework for Global Talent Acquisition |
10:45 a.m.–11:20 a.m. PT Sourcing Tips and Tricks for Finding Candidate Contact Details (Read More) In this session, Mikey will show you the best ways to find emails, phone numbers, user names, and other ways to get in touch with potential candidates. From Chrome Extensions to specific websites to simple things that might not have crossed your mind, you will walk away from this training with a whole new set of tools and methods to reach people. | 10:45 a.m.–11:20 a.m. PT Diversity Searching Strategies: How to Engage and Enrich Diversity Communities (Read More) In this session, Brian Fink demonstrates how to engage with diverse candidates through broadening the definition of Allyship. Fink will show you how to identify talent without the bias of visual identification on major platforms like LinkedIn, Slack, Spotify, Meetup, and more! Takeaways:
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11:20 a.m.–11:50 a.m. PT Thought Leader Session Topic to be Announced Soon! | 11:20 a.m.–11:50 a.m. PT Thought Leader Session Topic to be Announced Soon! |
11:50 a.m.–12:15 a.m. PT
Sponsor Showcase Showdown (Read More)
Each participant has 7 minutes to showcase what they have to offer. Grab a coffee and get ready for a showdown on the main stage!
12:15: a.m.–1:00 p.m. PT
Networking Lunch and Expo Floor
1:00 a.m.–1:35 a.m. PT Creative Engagement and Messaging Strategies | 1:00 a.m.–1:35 a.m. PT Revolutionizing Talent Acquisition: Strategies for Building a Diverse and Inclusive Workforce (Read More) In this session, Hector Cerezo, Head of Talent Acquisition (LATAM) at TrueNorth will share his insights for building a diverse and inclusive workforce. He will discuss:
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1:35 p.m.–2:05 p.m. PT Thought Leader Session, Topic TBA | 1:35 p.m.–2:05 p.m. PT Thought Leader Session Topic to be Announced Soon! |
2:10 p.m.–2:45 p.m. PT Working Smarter, Not Harder: A Sourcer's Guide to Using ChatGPT | 2:10 p.m.–2:45 p.m. PT An Untapped Superpower: How to Attract and Embrace Neurodiverse Talent |
2:45 p.m.–3:15 p.m. PT
Networking Break
Last chance to visit the Expo Floor! The exhibit area will close at the conclusion of the break.
3:15 p.m.–4:05 p.m. PT
Panel
The Future of Talent Attraction: Trends Shaping TA in 2024
4:10 p.m.–5:00 p.m. PT
Closing Keynote Panel Discussion
Recruiting with Diversity in Mind: From Gender, Racial, and Neurodiversity – Ideas for Attracting and Retaining Diverse Candidates
5:00 p.m.–5:05 p.m. PT
Giveaways on the Main Stage and TA Week Concludes!
5:05 p.m.–6:05 p.m. PT
Closing Reception
Post-Conference Workshops
Thursday, February 1, 2024
A separate registration fee is required for post-conference workshop trainings. Space is limited. First come, first served.
10:00 a.m.–12:00 p.m.
Post-Conference Training: Employer Branding Strategy Development (Read More)
Details coming soon! Stay tuned....
1:00 p.m.–3:00 p.m.
Team Building Activities