Agenda at a Glance

This 30-minute session is a crawl–walk–run approach to Personal Branding in a focused way, utilizing global brand executives in TA and HR professional roles.

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In today's ever-evolving workforce landscape, organizations are continually adapting their strategies to attract, engage, and retain the next generation of talent—Generation Z. To effectively navigate this shift, it's crucial to gain insights into the unique preferences and behaviors of Gen Z individuals. Join us for an informative presentation that delves deep into novel insights collected by RippleMatch, offering a comprehensive understanding of Gen Z's expectations, motivations, and aspirations when it comes to recruitment and retention. Through data-driven analysis and real-world examples, this session will equip HR professionals, managers, and organizational leaders with the knowledge and strategies needed to optimize their talent acquisition and retention efforts for the Gen Z workforce. Discover how to align your organization's practices with the preferences of this influential generation, ensuring that your team remains competitive and adaptable in the modern workplace.

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In today's fast-paced digital landscape, eye-catching and engaging content is paramount when it comes to attracting top-tier talent. It is important to give job seekers an authentic understanding of who you are with a recruitment marketing strategy and compelling creative content that showcases your employer brand and company culture. 

Join Recruit Rooster’s Creative Director Drew Palmer as he shares his knowledge and expertise in crafting captivating recruitment content that you can capture all by yourself! He will walk you through how to develop a recruitment content plan while sharing invaluable tips, tricks, and real-world examples of creating high-impact material using just your phone. 

Key Takeaways:

• Leveraging the Power of Authenticity
• Maximizing Smartphone Capabilities
• Effective Storytelling
• Measuring Content Performance

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In this session, Rachna Prasad, Employer Brand Specialist at Baxter International will share how to start nurturing strong, long-term relationships between your brand and candidates through storytelling. She will share tips on:

• Ways to utilize personas in creating a nurture campaign;
• Finding and showcasing different employee stories;
• Harnessing brand impact on your internal and external audiences for talent attraction and retention.

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Alistair will be speaking on 5 ways to use Google to market and capture candidates.  This will be a session to cover Why Google is a key channel for Recruitment Marketing, followed by a 'how to' on running SEM, Display and remarketing campaigns.  Attendees will leave with some practical knowledge on running recruitment marketing campaigns through Google.

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Developing an Employer Brand can be costly. How can you develop an Employer Brand with no budget? Learn how the team at Greenlight Guru leveraged internal resources, a special company culture, and a strong company mission to create the company's first ever Employer Brand and EVP in a step by step case study.

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In this session, Mikey will show you the best ways to find emails, phone numbers, user names, and other ways to get in touch with potential candidates. From Chrome Extensions to specific websites to simple things that might not have crossed your mind, you will walk away from this training with a whole new set of tools and methods to reach people.

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In this session, Brian Fink demonstrates how to engage with diverse candidates through broadening the definition of Allyship. Fink will show you how to identify talent without the bias of visual identification on major platforms like LinkedIn, Slack, Spotify, Meetup, and more! Takeaways:

• Learn about systemic racism and it's effects on belonging;
• Understand the relevancy of microaggressions recruiters commit;
• Collaborate on diversity driven search techniques in real-time;
• Participate in live sourcing and outreach across multiple communities.

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In this session, Hector Cerezo, Head of Talent Acquisition (LATAM) at TrueNorth will share his insights for building a diverse and inclusive workforce. He will discuss: 

• Tools for unbiased candidate screening and selection.
• Use of inclusive language in Job Descriptions.
• Diverse Sourcing Channels.
• Implementing Structured Interviews
• Track diversity metrics for continuous improvement.

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